Businesses spend a great deal of money every year in the design of specific branding for their websites, products, and literature. The concept behind branding is to give the products you sell a unique identity or character which is instantly recognisable to those who have used the brand before. This unique quality is something people…
The obvious parts of a brand such as the packaging of a product and the logo of the company are easy to create, but other parts like the brand’s voice and tone can be difficult to get right and define. What is a brand? It’s the sentiments people associate with your business. This includes the…
They began as tools to communicate on a social level. One person relating with another. Sharing thoughts. Communicating actions, events, trends. Over the years they’ve gained a boom and, because business deals and sales of products and services are basically a function of relationships – your contacts, your links, etc, the Social networks have become…
Remember how “Paper Boat” created a mass engaging campaign on social media last year? It actually made them become one of the brightest stars of the startups in India. Not only the newbies, but the well-known companies like Make My Trip, AirBnB and Nike plus Social awareness groups like Deepika Padukone’s Live Love Laugh Foundation…
The most common social networking pitfall is the “more is better” kind of attitude, because it’s not. Posting hundreds of messages per day may have the same results as a maximum of 4-5 posts per day at the right time. The level of success in driving traffic via social networking will be achieved with moderation,…
As mobile users continue to rise, mobile usage etiquette, continues to head south. Even though people use their mobile phones everywhere and for every purpose, most think that’s excuse enough to not pay attention to the people around them. Sadly, that gets to be a part of their first impression. Now, couple with that with…
If you are past the beginner stages for social bookmarking strategies, these tips are going to help you take your game to the next level. In this article, we are going to talk about strategies you can use to get your website noticed through the use of social bookmarking. Syndication If you have multiple profiles…
For Internet marketers, social bookmarking is an excellent way to drive free traffic to their websites. However, for each network you join, you must fill out a profile, write a description of your URL and finally submit your URL. Now, while this sounds ‘easy’, try doing this for 100 sites. It would end up taking…
Will social search sites such as Wikipedia, StumbleUpon, and Digg eventually become a viable alternative to Search Engines, to help drive traffic to your website? The fact of the matter is that nothing will ever replace or compete with the value behind search engine marketing. If you dedicate the time, the resources, and you have…
Social bookmarking can be described simply as a method for internet users to organize, store and manage their favorite websites. Usually, when you come across a website that has interesting information but you are unable to read through all of it right then, you bookmark the website in your browser and save it, so that…