Traditional marketing refers to all those types of strategies employed when promoting a product online or offline. Online marketing includes the usage of newsletters, email marketing, SEO oriented strategies, pay per click and many others. Offline marketing includes newspapers, magazines, ads on the radio or on the TV. These are all part of the typical,…
Social media has taken the world by storm (or at least small proportion of it!) over the last few years. As a successful creative freelancer you risk being trampled on by the commotion unless you rise up and embrace all that it has to offer. Here is my list of why you need to make…
It’s exciting to see more and more healthcare organizations buzzing about social media marketing over the past year. Social media marketing is such a wonderful way to connect with members of your target market (including your customers, referral sources, patients, and their families and caregivers) I’m happy to see healthcare organizations are beginning to adapt…
Social media has the potential to bring about dramatic improvements in your SEO efforts. However, it is important to understand how activities on social channels can have an impact on your ranking. Search engines use links shared on Facebook, YouTube, Twitter, etc. as ranking signal. One important thing to consider at this point is that…
Whether you have a startup or you inherit one, you cannot deny the fact that social media will now be an essential part of your marketing strategy. However, it is very easy to go wrong on social media, and this can have a negative impact on your brand. So, we’re going to give you a…
Social media is here to stay and utilizing it for marketing is only going to become more important as more people embrace this channel to give and receive information. This article focuses on Twitter but these core principles can be applied to any social media or even traditional off-line marketing techniques. None of the concepts…
Marketing on social media the right way can take time to understand. Many of the social media sites are a way to make new friends or speak to existing ones. Already an internet marketer? If so, you will already understand and be aware they are more than just for entertainment and escapism. Social media platforms…
Chances are, the person reading this right now has Facebook, Twitter, or Instagram. Social media surrounds our world, but some businesses still think of social media as an afterthought. Any digital marketing company will tell you your business can thrive with the right social media marketing strategies. About 20 percent of customers use social media…
Today, many entrepreneurs are still able to be highly successful in making their fortune using social network marketing strategies. This is usually due, in large part, to the fact that many people are becoming savvy at purchasing products, services and goods using the Internet. As a result, anyone with a low-level skill set in social…
What is Pinterest? In today’s Internet world, social marketing sites have become more and more popular. These social networking sites allow people to connect through words, pictures, sounds and even videos. People can connect anytime and anywhere. Pinterest is a major player in social media with over 13 million users and they have caught the…