When consumers are thinking of buying a product or service they go to the internet to do a little research. Social media profiles are often amongst the top results in search listings for brand names. Consumers will probably see your Facebook page before they see your website. That should tell you how important it is…
Before you go gun-ho on driving traffic to your website be sure that it is interesting and resourceful for visitors. Let your social media site be complete and fill in the profile all the way so people can learn about you at will. People join people not programs. Adding Friends Adding friends to your social…
Today, part of a brand’s job is to act like a town hall meeting, a secular and informal public meeting. Everyone in the community is invited to attend, not always to voice their opinions, but hear responses from others. We have come full circle, making communication on the Internet more human, and less fragmented, with…
Social media can be the messenger that drives people and brands to interact. Product design specialists provide input into how brands can maintain a long-term competitive advantage in a dynamic environment. A recent article in Design Management Review (DMR) discussed authenticity and brands, and William Faust and Leigh Householder at Ology defined brand authenticity. They…
Before you plan your next post, start using these easy engagement tips to set your pages on fire! Read on for our favorite social engagement ideas to boost everything from page likes, post likes, comments, shares, followers, to full-blown stark raving mad fans! 1. Instagram – Boost Engagement & Conversions 50% of Instagram users follow…
Businesses spend a great deal of money every year in the design of specific branding for their websites, products, and literature. The concept behind branding is to give the products you sell a unique identity or character which is instantly recognisable to those who have used the brand before. This unique quality is something people…
The obvious parts of a brand such as the packaging of a product and the logo of the company are easy to create, but other parts like the brand’s voice and tone can be difficult to get right and define. What is a brand? It’s the sentiments people associate with your business. This includes the…
They began as tools to communicate on a social level. One person relating with another. Sharing thoughts. Communicating actions, events, trends. Over the years they’ve gained a boom and, because business deals and sales of products and services are basically a function of relationships – your contacts, your links, etc, the Social networks have become…
Remember how “Paper Boat” created a mass engaging campaign on social media last year? It actually made them become one of the brightest stars of the startups in India. Not only the newbies, but the well-known companies like Make My Trip, AirBnB and Nike plus Social awareness groups like Deepika Padukone’s Live Love Laugh Foundation…
The most common social networking pitfall is the “more is better” kind of attitude, because it’s not. Posting hundreds of messages per day may have the same results as a maximum of 4-5 posts per day at the right time. The level of success in driving traffic via social networking will be achieved with moderation,…