In recent years, Instagram has come a long way from being merely a photo-sharing social channel to develop into an influential weapon of brand marketing and advertising. Did you know that over 600 million Internet users are surfing the Instagram platform to seek out new products? Instagram has leveled the playing field in today’s neck-throat…
For a product-based company, customer loyalty is built upon the quality of your goods. However, when you’re offering a service, building a loyal customer base becomes a bit more complicated. It can obviously be done, but with a proper strategy in place. Rather than your products being the brand, it becomes you and your workers….
Brands just like any other things in the world come and go. Brands like humans have their own lifespan. Some may last for months and some fade away. This is a sad reality that businesses and organizations should take into account. But with the emergence of products and services online, there has to be a…
In this 21st Century there are stories everywhere, moreso than before. On television. In newspapers and magazines. Online. Offline. Everywhere we look and see, there is a story. Enhanced by various tools of technological; stories, whether true or ‘fake’ news, now move more rapidly. Traversing communities and countries within seconds. Within this quickly changing information…
The Relationship Economy creates shifts. There are numerous “shifts” happening all around us, some big and some small as well as those under currents of shifts developing. Much, if not all, of the shifts are being perpetuated by technological advances, both in the technology itself as well as the users adaptation to it. The shifts…
If you’re anything like the average internet user, you’ve spent your fair share of time camped out on social media sites like Facebook, Twitter and blogs. While you may feel that your time would be better spent working on your next manuscript, the truth is that as a self-published author having a strong social media…
It’s the thing that can make it or break it. It’s the thing that matters at the end of the day. You can pack anything in fancy wrappers and present it with gusto like no one has ever seen before. You can wow people into opening the fancy package and anticipating wonders. but if the…
Recently, I wrote about the importance of protecting your personal brand in the age of social media and constant (and almost instant) information streams. Due to overwhelming public demand (well ok, just a few people including @Wise_Man_Say) I have been pressed to specify a few ways to help protect your personal brand. In the article,…
We know that in the Celebrity Industry, everything is a buzz, every move a celebrity makes is a huge gossip. Well, in Business and Marketing there’s also what we call “hot issue”, there are lots of effective methods spreading online and “Influencer Marketing” is the one who raised up and outstands among them. Today, we…
1. Be Transparent Even if you don’t want people to know who you are today, they’re going to find out if you become successful enough. Therefore, seek to build a brand that represents your true values that you’d be proud to represent. That way when things are discovered about you, it’s not a shock to…