Obviously, traditional publishing does not insure excellent quality. Nor does self-publishing suggest inferior quality. Such a simplistic representation belies the gray area in between. Since anyone can become self-published, regardless of aptitude, it is logical to assume that there are more poor quality self-published books, because there is no doorkeeper to screen out inadequate talent….
An important question marketers are asking themselves is. ” Twitter a a distraction or a marketing god send?”. According to Annette Wellsford, Commonsense Marketing’s CEO that entirely depends how one approach Twitter. Twitter can be an incredible time waster and even more addictive than Face book. However it also can be an extremely productive business…
Writing your first ebook may seem like a daunting task. But like many projects, it won’t seem so bad when it’s broken down into manageable chunks. Not all projects are successful, so don’t be too disappointed if your first ebook isn’t a best seller. Whatever the outcome of your first ebook, you can at least…
A business should always look for ways to serve the customers in the best possible way. It should first understand what customers want and then make attempts to meet and exceed their requirements. More so, a business should always stay focussed on tracking the changing tastes and preferences of their target audience and based on…
If you’ve been looking at your keyword data in Google analytics, you will of course be aware of the frustrating ‘not provided’ section. Sadly it’s becoming much more dominant in terms of percentage and we suspect the future outlook is bleak; with all keywords being hidden from SEO professionals. Google’s decision not to display this…
In today’s competitive environment customer retention is becoming more and more of a challenge. Companies can no longer afford to become complacent in their marketing efforts directed at existing customers, particularly with the cost of new customer acquisition increasing. An essential way to hold your ground against the competition is by keeping existing customers happy…
Digital video, which has many formats, is a highly beneficial tool. Businesses can tap into its neglected power for Internet marketing (the process of promoting, selling, and distributing a product or service 24/7 on the Internet). There is no better way to sell in a global market that makes purchases 24 hours a day than…
Affiliate marketing in a nutshell is you promoting other people’s products and services in exchange of a share of commissions. It can be digital products such as e-learning programs – which comprised of e-books in PDF, video courses, software tools and website templates – and physical goods as in things that people like you and…
When trying to get your audios out the public, the internet can be your best friend, but you can use even more resources to help you. I’d also put up the audio on a replay line, make it easy for those cell phone listeners to listen to your audio on their cell phone or anyone…
Visual marketing is the use of images, colors, video, signs and symbols to get potential customers to become attracted to your products and/or services. Studies by the 3M Corporation have shown that we process visuals 60,000 times faster than text. Thus, using visual marketing will communicate your message to your potential customers much faster and…