Advertising and promotions are the next basic need for branding, after quality standards. So, there arises a need of taking every step strategically. This is due its concern with the image and reputation of the organization owning the brand. The competitive business scenario does not have any room for shortcomings in branding. Now, Internet being…
“People spend money when and where they feel good”– Walt Disney Most brands & products are now interchangeable. This sad statement emanates from one of the fathers of marketing, Philip Kotler. For a brand to be identified, recognized and understood in its values is the core of every strategy, the nagging issue of every marketing…
Internet marketing has become lifeline of all entrepreneurs, including those who are just thinking of jumping into the business world and those who have already been in the market. All of them cannot think of sustaining themselves in this present era that is governed by the concept that only those will win who make the…
How to Differentiate Your Seasonal Marketing Campaign in 2020 When it comes to defining your brand it’s easy to get caught up in the visuals: the logo, the font size of the text, the imagery you want to represent your business… But defining how you’re going to speak to your customers is essential too. You…
I believe in judging a website by how well it converts visits into profits and this can be achieved with “stickiness”… the measure of how long a user spends on your site. The longer they stay the likelier they are to spend money, ask any good salesperson worth his weight in salt! Website Design, “stickiness”…
SEO, also known as search engine optimization, is a technique implemented into websites and blogs to help with improving search engine rankings within sites such as Bing, Google and Yahoo! When you want individuals to find your website by searching for specific relevant and trending keywords in your target market or niche, SEO is essential….
The importance of Personal Branding for Entrepreneurs Thinking about doing a product or program launch to get some fast sales? Read this first! Over the years I’ve worked with many entrepreneurs who are excited about getting going in their business. They’ve listened to many webinars and courses promising them riches with their next program launch…
A marketing consultancy firm can help you discover your brand and get it out to your clients and potential clients. A brand is the way you represent yourself to the public. Celebrities and large corporations work hard to brand themselves and gain recognition. But you don’t need to be a celebrity or work for a…
According to studies, humans have an attention span of merely 8 seconds. Therefore, businesses have only a few seconds to keep visitors on their website. When this is not achieved, chances are, visitors will leave the web page then move on to the next website. A website, which is well designed, is the key to…
If you find yourself looking for a job or a change in career, then you need to make the numbers work for you. In today’s economy- and technology-driven world, you need to give yourself the best possible chance of finding a job and you can do that by learning more about the way in which…