The Top 100 brands have a total value of $2.04 trillion. Does that sound like a big deal to you? Yeah it sounds that way to me too. Let’s take a look at the top 4 brands in the world as ranked by total value. 1. Google 2. IBM 3. Apple 4. Microsoft I don’t…
Everyday I receive marketing reports loaded with statistics and numbers that have the appearance of relevance but in fact merely mask the true meaning of what’s important: human emotions, not rational reasoning, are the subconscious basis for most decisions. Reliance on rational quantitative analysis leads people to ask the wrong questions, implement the wrong solutions,…
First of all, why would you want to brand yourself? The answer is because branding helps to build trust. Since people purchase from those they know, like, and trust, branding helps to lowers sales resistance and increases sales. When you brand yourself, your subscribers will think you are really fantastic at whatever you have branded…
A wide range of tools are now available for marketers and business owners to take advantage of, but this can be a daunting task considering the number of different choices. An infographic produced by ExpertCircle offers expert advice about their favorite online marketing tools that you can try to implement into your business. Here some…
With the proliferation of SmartPhones (3G iPhones), and now SuperPhones (4G Android OS), it has never been easier for consumers to connect on social media channels, surf the web, and make purchases online wherever and whenever. When an advertisement sparks your interest, pertinent and relevant information is immediately available on your SuperPhone. New technology enables…
Although I’m not a big fan of “image” advertising on the Internet, I am a big fan of personality or “identity” advertising. Reason why is because every brand, every product, every service has a distinct personality whether you know it or not. And one awesome way to start punching up your Internet marketing ads another…
Doing business online vs. offline are most definitely different, yet there is a fundamental similarity that is required for a thriving business. That similarity is trust. It is important for your customers to feel comfortable with you and to trust you. Once you have gained the trust of your buyers, the sale becomes easy. When…
The number of things you can do online has increased from day 1. It is a matter of time and energy. From buying clothes to downloading stuff, there are plenty of activities which you can perform online without getting up from the chair or picking up a call. Online resources are vast and plenty of…