1. Increased brand awareness The consumption of video content surpasses that of other digital content such as blog posts and podcasts. The majority of internet users would rather use their precious time to watch an informative video simply because video content is far much easier to consume and understand. Creating the right video content will…
In case you haven’t noticed, today’s successful small business marketing strategies include the Internet. You can’t run a really successful marketing campaign by just running newspaper ads and sending out direct mail coupons. I’m not saying that these tried and proven methods no longer work. But, if you are not plugged into and using the…
When you have a fully optimized website, you can garner a lot of customer views so that more and more people learn about your business; it is then that they will order products and services from you. More and more businesses understand this today, which is the main reason behind the success and popularity of…
Today the Internet has changed not only how people access & use the information but also their routine. The number of options when it comes to data sources has significantly multiplied over the last few years and most of them are only a click away. The type of customer that used to be loyal to…
Before availing any services or products of a particular company, buyers often first check the reviews online and this is why negative reviews or results on the first page of the SERP can have a terrible impact on your business. It is true that even if you have an impeccable record of the past, the…
Online marketing is a very important tool of business promotion which is used by businesses and marketing experts around the world. Having a strong virtual presence is very important for each and every business in the 21st century. The consumers spend a lot of time online, browsing through various social media sites. They often make…
Recent times have been full of uncertainty and upheaval across all industries. Many businesses have struggled to survive, while others have had to completely change their outlook and approach to continue serving their customers. Whatever your experience, there are several simple but effective ways that you can help your business to thrive – whatever the…
Online Reputation Management (ORM) includes monitoring, influencing, managing, and defending the online presence of your company, brand or name. Proactive Reputation Management is where you take active ownership and control of your online presence. Get in the “driver’s seat” and adopt ORM best practices. Take preventative action to manage your online presence before someone has…
This article is for website and blog owners who are looking for hints and tips on how to help promote their website and get it noticed. This article does not cover every aspect of how to promote your website, however it does give you some good starting points on which to build your online presence….