The Top Two Free Viral Marketing Opportunities
Every website in the world could benefit from having some of its content “go viral.” Viral marketing gets its name from its similarity to a virus – one person exposes another who exposes another, exponentially spreading the “infection” to a growing number of people. Having content go viral ensures that your website will experience a huge spike in visitors (and hopefully, sales).
I’ve found that the best two mediums for taking your website viral are videos and eBooks. Here’s why:
Videos:
Videos are increasingly becoming the best way to share information with a large group of people because video clips appeal to the masses. While a funny joke might be spread around through e-mail forwards, videos can rapidly generate millions of “hits” on sites like YouTube.com. Create short, funny videos promoting your site. Tell people what you do, why you’re the best, and what they’re missing on your site – and do it with a sense of humor. The more videos you put out, the more likely it is that one will go viral for you.
eBooks:
eBooks are another great medium for making your website go viral because of their perceived value. People all over the Web are hawking eBooks for sale on their sites – why not create a short report or eBook and give it away to the masses for free? You can create an eBook using the content that’s already on your site, and if your writing chops aren’t up to par, you can hire a freelance writer to write an eBook for you relatively cheap.
