Using RSS As Part Of Your Social Media Marketing Strategy
What’s your strategy when it comes to inserting social media marketing into the mix of your overall internet marketing strategy? Do you plan on using Twitter? Facebook? Myspace? LinkedIn? Or Ning? No matter what your strategy is, you need a way to monetize these different services, and use your time wisely on these social networking sites.
But one form of social marketing that a lot of business owners don’t use is something called “RSS marketing”. This is a Web 2.0 strategy, and it’s very simple to use. RSS stands for “really simple syndication”, and it’s a great way to get your content and articles on other peoples’ website in a hurry.
One of the fastest ways to get an RSS feed is to start off with a blog. Now there is a very technical way to create your own RSS feed from scratch, but I’m willing to bet that you don’t want to learn about this technique – especially if you’re not a computer wizard. Luckily, there’s a free service that can create your RSS feed for you.
This site is called Feedburner.com. And it’s free to use, just like a popular blogging platform called Blogger.com. Both of these easy services can help you to get into a niche, make a name for yourself, distribute content all over the internet, and get tons of traffic in return for no cost whatsoever.
I like Blogger because they’re easy to work with. But not only that, they can become quite possible. I know a guy who makes over $100,000 with his simple, plain looking blogger blog, but his information is incredible and he has a lot of subscribers. I’m willing to bet that RSS marketing played a hand in the role in having him make so much money also.
When getting your RSS feed from Feedburner, you have to make the decision if you want to use the default “Atom” RSS feed from Blogger, or use the one from Feedburner. I personally think you should use the one from Feedburner because it’s simple, effective, attractive, and very easy to use.
Some people feel that RSS marketing will replace email marketing, but I don’t agree with this notion. Email marketing has its place in the world, and so does RSS marketing. But to think that one will cancel the other one out is just ridiculous. Both of these techniques still work, and will work into the definite future.
If you want your subscribers to get fresh new content, start using RSS in collaboration with your blog everyday. It’s the smart thing to do, and you don’t have to spend a dime when it comes to setting this up and promoting your site or blog. I like RSS, and I think it’s something that you should look more into.
The more you study about RSS marketing, the more likely it is that you will use it, and use it effectively for your business. Get started on it right now before you forget about it.
Be sure to put these RSS tips to use into your business today.
