Viral Marketing – It’s Contagious!
Here’s a challenge. What do you do if…
You’ve got a great website, but don’t know how to get the word out? You want people to hear your message, but don’t have the time or energy to run ads, pass out flyers or business cards?
You want to let the world know about your great product or service, but don’t want to spend yourself broke on pay-per-click advertising? Great questions, huh? If only there was a better way to advertise 24/7/365, with or without you, even while you sleep.
Well guess what, there is! It’s called “viral marketing”, and it’s probably the most efficient and cost-effective form of advertising you can use. Viral marketing spreads your information around like, well, like a virus.
Here are 6 of the most popular ways you can use viral marketing to skyrocket your business:
1. Send an email to everyone you know detailing all the great benefits of your product or service. Tell them to do you a favor and forward your email to everyone they know.
2. Write a very powerful article about why your website, product or service is so great. Include a footer that allows others to reprint your article with your information intact.
3. Send out a “press release” with your contact information. Again, make it powerful so that people say “I want that!” or “Where can I get that?”.
4. Include a short ad after the signature line of all correspondence you send out with a link to your website. Here’s a quick example:
Stop (smoking) Without Expensive (medications)!
It’s Quick and Easy. Free Info.
www.(Your URL).com
5. How about an “ethical bribe”? Did you know you can literally bribe newsletters and webmasters to run your ad if you’ll do the same for them? Webmasters especially love this because more links to their site means a higher search engine ranking. Nothing better than a win-win situation!
6. Do you possess a special skill or have tips that can truly help people? If so, write a “special report” that includes your contact information. If it’s good stuff, it will get passed around for days, weeks, or even months.
For all these reasons, viral marketing is hands-down the best advertising method when you need to get the word out fast. In addition, since viral marketing costs next to nothing, your return on investment is practically infinite.
Like a virus, your information will get passed around from person to person, with or without you and yes, even while you sleep. So the next time you’re feeling under the weather about expensive, slow, inefficient advertising, catch the viral marketing bug – you’ll feel better!
