Which Method Is More Effective: Video Marketing or Email Marketing?
First, let us discuss what video and email marketing methods are exactly. Online Video Marketing is a technique in which you produce a video illustrating your business. These videos usually show the services and products your business has to offer. This allows customers to easily understand your business’s message through a video production. On the other hand, we have the approach of online email marketing. Email marketing is the process of promoting your business through emailing your customers new offers, services, and products. Though this technique can be very profitable, you need to already have your customer’s email address to be able to send marketing material to them. Both are great ways to reach out to your customers and encourage them to choose your services over competitors.
Marketing through videos has been around for an exceptionally long time. But with the boom of social media and other online sites, this technique has been taken to a whole other level. This popularity is well deserved as it is extremely easy for customers to digest. With just a click or scroll, customers can view vital information about what your business has to offer them. There are also many online video platforms out there on which you can market your video production. I know I have mentioned an awful lot of pros so far, but we are not seeing many cons. Well, it is hard to find any cons for video marketing as it has become the most convenient way to reach customers. Online video marketing is one of the best ways to advertise your business promotions online.
So, we discussed the online marketing technique of video sharing but what about email marketing? It is also a great way to communicate with your customers. This method allows you to contact your customers directly with new offers, services, and products. It also lets you easily send return customers deals to help them to keep your business in mind. But you will need access to the customer’s email address to be able to send them marketing emails. You have to be able to encourage customers to give you their emails, they won’t just hand them over. It can be difficult to reach new customers that have not already provided you an email for which to send marketing information to. This makes email marketing a great secondary marketing technique rather than the main tool. So, in short, email marketing is great for customers you already have and not so great for getting new customers.
Though these are both great ways to get information to your customers, one is much more effective than the other for marketing. Online video marketing is the way to go when it comes to getting what you have to offer in front of new customers. Though video marketing is the best way to reach new customers that does not mean you shouldn’t use email marketing once you’ve connected. Email marketing is a great tool to use in unison with video marketing. Let video marketing bring customers to you and email marketing keep them coming back for more.
