7 December 2020

10 Internet Marketing Tips to Enhance Your Business’s Online Presence

1. Boost Your Blog Buzz

There are reportedly more than 346 million people worldwide who read blogs (ComScore). But just having a blog does not guarantee people are reading it.

2. Social Media

Social media can be a great way to get the word out about your company or product. It helps to create exposure and interest from the community.

3. Monitor Your Cyberspace Presence

We have all heard of “Google-ing” someone or something… Keep an active eye on what is posted on the Internet about you and your business. Assume that your clients and prospects are in the know about what iss out there.

Searching your name on Google and Twitter can tell you several important things:

If your reputation is in trouble and you are finding negative or false information, you may need professional assistance to fix the problem. Evaluate if you need legal representation or public relations and press release solutions.

4. Be consistent with your online message and branding

Coordinate and integrate marketing communications tools within your business. By doing this, the business’s brand message will be consistent in all possibilities.

5. Apply Search Engine Optimization (SEO) to your Web site

SEO is a great way to increase your online revenue stream. SEO allows you to:

6. Enhance your site’s viewership with Pay-per-click (PPC) marketing

Before implementing your PPC campaign, research traffic patterns for keywords as well as the bid prices for those terms so you can effectively plan and budget your campaign.

7. Stay in front of your customers with Email Marketing Campaigns

Your businesses Email marketing campaigns should be representative of the brand and image of your company.

8. Market on the Web

There are a many powerful free online tools that can serve to market your business on the Web. Here are a few to consider:

9. Increase your media exposure with electronic press releases and industry related articles

PR allows you to maximize your exposure in your business’s targeted markets. It also allows you to boost your Internet search rankings.

Also, find out what stories reporters and editors are working on by using links like:

10. Be an Industry Expert

Answer questions you have knowledge in on sites like Yahoo Answers or LinkedIn Answers. Both rank extremely high with search engines and will increase traffic to your Web site.

Copyright 2010 ALR Marketing Solutions, LLC. All rights reserved.



Source by Allison L. Reinert


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