Month: September 2020

The Definition of Online Personal Branding and How it Can Help You

Personal Branding is the art of attracting and keeping more opportunities by actively shaping public perception. You can control the way you’re perceived by the community you serve. Oprah, Tiger, Madonna – they realized early that talent alone would not take them to the top of their fields. So they created and promoted unique Personal…

Basics of SEO for Local Businesses

The first thing I do with any local client is to look at their current citations. I will look to see if they’re matching what is listed in the Google My Business listing and seek to fix any inconsistencies in those listings. One of the most important things for ranking locally is consistency, so this…

10 Preventable Social Marketing Mistakes

Social media has made a profound impact on the way businesses market their products and services. Did you think Facebook and Twitter wouldn’t last when they first came out? Many of us did but boy were we wrong! Social media has taken most of the world by storm and if you own a business you…

What IKEA Can Teach Us About Online Branding

I love IKEA. No, I’m not a big fan of the Swedish meatballs, and I don’t particularly care for putting furniture together. But the store is way cool. I wish there was one closer to where I live, but getting there is a day trip. When I lived in Los Angeles, we’d go to the…

Online Business Directories – Are They of Any Use for Local Businesses?

1.) Online business directories are very beneficial for small businesses. You just have to know how they work. An online business directory is a website submission service that allows your small business’s website to be added to a specific category where it can be searched for by interested visitors. These searchable online directories allow their…

Important Social Marketing Lessons From the JCB Digging Phenomenon in India

Enlightened social marketing experts would like you to believe that the number of likes your account, post, or update receives is unimportant, and what really matters is quality. No doubt, quality matters and anybody not posting quality content online is going to struggle to gain traction. Yet, that doesn’t mean you can afford to ignore…


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