14 October 2020

3 Local SEO Techniques for Small Local Businesses

For smaller, more localised companies, Local SEO (Search Engine Optimisation) can be an extremely powerful tool to boost business. Think about it like a local village pin-board or local paper. These mediums are pretty outdated, but ten/twenty years ago they would have been your route to promoting and marketing your business in your local area.

In the 21st century, the Internet is your village pin-board and Local SEO is the tool with which to get your name displayed on it, loud and clear. Local SEO differs to ‘normal,’ wider SEO as it works to get your website ranking highly in your particular region, rather than out there in the big wide web. This gives your business much more of a fighting chance of getting up there on the search engines and attracting the right attention.

If you’ll excuse the aquatic metaphor; in your local Internet pond there are far fewer fish to compete with, meanwhile, out in the great big ocean of the World Wide Web, there are huge, global sharks with massive online marketing budgets to spend. By using Local SEO techniques, you ensure that you get noticed by the people who matter to your business: local residents. Not only does this mean that you are seen by those who are most likely to require your services, it also gives you a much better chance of ranking highly.

If you’re a small business with big online plans, Local SEO can also be a great first step into online marketing. Using Local SEO you’re more likely to see results faster, which can bring you the traffic, attention and income to help you expand further later.

Here are 3 Local SEO techniques to get you started, which can be used to market your business online in your area:

Source by Steve P Morgan

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