A Comprehensive Guide on How to Define Your Brand Online
Your online “brand” is important because it differentiates you from all your competitors by defining your online presence. It is multifaceted as it allows your products or services stand out and be seen so consumers can identify and choose your product. Your “Brand” should convey the look, feeling, taste, sound and quality of what you are providing.
Brands are not just for big companies with massive marketing campaigns, they are equally important for anyone with an online presence no matter how small, if they want to grow and expand. Having your own personal brand invites many opportunities you otherwise would have missed.
Start by identifying your customer base or audience
Identify the age and gender of your potential customers? What do they do, the entertainment, sports and relaxation they enjoy? Where do they shop and what foods and places do they like to eat in? Are they homeowners, what’s their employment status? Are they single, in a relationship, do they have pets. What are their values?
You also need to know how they will see your product or service
How do you want the world to view your brand, products or services? What message do you want your brand to convey? What makes your brand different or unique? Is anyone else offering the same service or product? Are they doing it well or can you improve the service? Are there other brands similar and how to capitalize on their success?
You need to decide on what you want to resonate or the impression you what to give. Always, the first impression that is gleaned by a customer or client is the one that lasts. It must convey trustworthiness, likeability, sincerity, competence and a strong quality and value.
How do people think and what effect is there when they hear your brand name? What are the goals of your brand name?
Select all the media platforms you want to use to spread your brand and message such as blogs, Facebook, YouTube, Twitter, Podcasts and other websites. Consider partnering up with other websites to share each other’s audiences there are 4.5 billion potential clients on the net so clients are not the problem, attracting them is.
According to a professional branding agency, if you have a quality, value product or service that people want and a well thought out brand that’s promoted properly, you have the recipe for success, so over time, your brand will grow a community.
The best brands are simple and instantly recognizable, such as an apple for Apple Computers, the scallop shell of Shell petrol, the dove of Dove Soap. Sometimes the best brands or logos can be simple but elegantly scripted like the way Virgin is written in the British Billionaire, Richard Brampton’s companies Virgin Airline which is instantly recognised worldwide as a quality company, this gives your brand a crisp clean representation. The wrong, clumsy, untidy or dull brand mark will give a first impression of being unreliable, cheap or untrustworthy and this can be very hard to rectify or change.