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Why Social Media for Local Businesses? Lesson 1 – It Is All About Relationships

As a local business, you face constant pressures from big “box” stores and other national companies that compete for your customers on price and selection. They sell things cheaper than you can buy them for, they run multi-million dollar marketing campaigns and they have more items in their stores than you could ever hope for….

Facebook Marketing for Beginners

There are many online marketplaces that you can use or download today that can help double your sales. However, since Facebook holds the title for the most visited website and downloaded app in most countries, if not all, and you might want to take advantage of its power to connect to people from all walks…

SEO Vs Google AdWords – Online Marketing

So you’ve just got your amazing new website designed. What now? How do you get your target market/audience to explore your new online business home? The answer? Online Marketing. Online Marketing, also known as internet marketing, is the art of using various techniques and methods to advertise and sell products or services via the internet….

Golden Digital Marketing Tips

There is no denying the fact that the future of marketing is digital. While many business owners know of digital marketing, many of them don’t know how to go about it. The few that execute it, do it the wrong way. To help you out, here are marketing tips that will help you succeed: Make…

How to Do Digital Marketing for Local Business

Local marketing can work for any online business whether you really are only local to the place you want to market to or whether you’re a global business. Start a Local Niche Group on Facebook The remarkable thing about Facebook is that you can create as many groups as you want to. You can create…

Social Media Marketing – Are You Controlling It or Is It Controlling You?

Social media marketing is a good way to get the word out about your business, products and/or services. But, there are times when you have to be aware of the fact that social media marketing has the potential to draw you in and become a major time sucker. If you want to ensure that social…

The Key To Smart Branding

I know that for some new entrepreneurs, ‘branding’ can be a scary word. The ‘big guys’ spend millions on their branding efforts, so how can you possibly compete? In a word – consistency. You compete with consistency in your branding. I promise – a strong focused brand will attract the perfect customers to you like…

What Is Digital Marketing? A Guide to Marketing in Today’s Digital World

In the world of business development and branding, going digital is all the buzz. So just what is digital marketing and how can we use it to grow our businesses? Digital Marketing Defined Digital marketing is the advertising and promotion of businesses and their brands through digital media channels. Digital media, at the moment, includes…

Advantages of Creating a Powerful Mobile App for Business

Mobile application development is a widely used term denotes the process by which application software is evolved for mobile devices, like personal digital assistants, mobile phones and enterprise digital assistants. Mobile application development is a challenging set of processes as well as procedures, which involved in writing software for the purpose of small and fast…

3 Major Mistakes to Avoid Before Mobile App Development

With over a million mobile applications for both iOS and android platforms, it is easy to jump on the mobile app bandwagon and get one for yourself. Especially in today’s times, when creating a mobile app isn’t rocket science. Mobile apps are fast, more people are using them and they are at the cornerstone of…

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