Do you plan to market or sell products and services to African-American consumers? If so, in order to successfully market to this community, it is to your advantage to understand certain digital marketing trends: how today’s African-Americans shop, where they hang out, where they are most likely to be receptive to advertising and, more importantly,…
The Android platform has taken a significant amount of market share, and by some measures has surpassed the iPhone as the dominant smartphone worldwide. While expansion of the iPhone’s carrier base may retake some market share for Apple, there is little doubt that the Android is here to stay -and any developer wanting a serious…
What is the first thought when you hear digital footprint? Many things may come to mind, however a digital footprint can be described as “one’s overall impact, impression, or effect as manifested on the Internet; online presence or visibility, as of a person or company”. By definition this helps to understand that this is similar…
Reaching a target market over has been changing and are not only limited to broadcasting and print but has also reached the Internet. How the browsing and shopping behavior of consumers have also affected the marketing strategies of online business. Thanks to digital marketing solutions, your online business can attract a market share in the…
Mobile application development sector is growing dramatically. This is just because the rate of smart phone sales is much higher than that of desk top PCs or laptops. Studies have revealed that the sale of smart phones per year is more than thrice the number of sale of desk top PCs per year. Google has…
Almost 17% of the web is powered by WordPress sites. Owing to its simplicity and user-friendliness, WordPress has been around for quite a few years now. Primarily used for blogging, WordPress is now used for designing a plethora of websites from simple to complex. This versatile nature of WordPress has made it a topmost choice…
With new Search Engine Guidelines and Rules, 2013 poses a great opportunity for businesses to strengthen their online presence dramatically. Since July 2013, the old SEO rules do not apply in the same way. Now is your best time to commit to a digital marketing plan that will work for your business. With Google allowing…
Mobile application development has for sure taken over the realms from the earlier modes of business promotion with huge margins. But having said that, coming up with a feature-rich, fully functional and engaging mobile app is not everyone’s cup of tea, instead oodles of effort and patience is the ultimate necessity to make things work…