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11 Things to Avoid When It Comes to Establishing Your Local Presence

1. Not bothering to update your listings First, stick to listings that are relevant to your industry and area, as some tend to be spammy and may hurt your chances. Next, make sure that all your information across all directories are updated and accurate, otherwise you may lose prospects. Include open hours, contact numbers and…

Web Optimization May Lead to More Website Traffic

Advertising You can build the best looking site on the web but what good does it do if no one can find it? This is where advertising and promotion comes in. By promoting your site on the rigth channels online you will see that it takes a bit of muscle and a lot of know…

Top 4 Digital Marketing Strategies for Brand Promotion

With the escalating development in technology, there are various options available by which an individual or organization can explore the local surroundings. There is need of digital presence in the cutthroat competition for maintaining the credibility and authenticity. Social media advertising entails the interdisciplinary and cross-functional perceptions that make use of social media for accomplishment…

Local Search Popularity Will Lead to Greater Local Advertising Opportunities

According to BusinessWeek, 55% of consumers used a search engine to find out about a local business in 2005. That number is expected to increase significantly this year and next. I’m not a bit surprised. I’ve been saying for some time that local search will grow. And I mean it. The writing is on the,…

Uses of Social Media Management (SMM) Tools

Social media and modern day commerce The social media epoch has formed a whole new way of networking, connecting dots between commerce and lifestyle, speeding up globalization and taming space for businesses to penetrate the market. From Facebook and Twitter to Instagram and Snapchat, people are spoiled for choices when it comes to getting in…

How to Select an Online Reputation Management Service Provider

In today’s age of the Internet, information about almost anything or anyone can be found at the push of a button; and in such an age, Online Reputation Management (ORM) is a must-have. Sadly, many underplay the significance of ORM in the commercial Internet environment. Irrespective of your need-whether you are a businessperson attempting to…

Google+ Local Fuses Social and Search

Google is constantly make new changes to its products and service platforms. On May 30th, 2012, the search engine giant scrapped its Google Places pages for what are now called Google+ Local pages. This change underscores a big motion toward socially blended search and will set the stage for a new way of using the…

The Essential Guide to Social Media Marketing

Social media marketing comes with its own flow! Just like you shouldn’t be expecting yourself to speak Italian fluently, without you getting trained in the basic and a beginner course, in a similar manner, you can’t get stressed on not acquiring the following that you want without knowing the basic tenets. If you are seeking…

How To Use Social Media For Personal Branding and Reputation

If you are completely new to the social media arena and you just poke around on Facebook for fun right now, it’s time to get a crash course in branding yourself as someone to trust and someone to hire. In this day and age, thinking about your mission and vision for your brand is just…

Real Deals – Advertizing in a Magazine With Real Local Business Ads

Are you looking for great ways to advertize your local business? We have a few suggestions for how you can make real deals happen for your local business. Offline Advertizing Strategies – Posting a colorful ad in a magazine of ads that support local businesses will keep your ad on the coffee table in many…

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