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Google+ Local Fuses Social and Search

Google is constantly make new changes to its products and service platforms. On May 30th, 2012, the search engine giant scrapped its Google Places pages for what are now called Google+ Local pages. This change underscores a big motion toward socially blended search and will set the stage for a new way of using the…

The Essential Guide to Social Media Marketing

Social media marketing comes with its own flow! Just like you shouldn’t be expecting yourself to speak Italian fluently, without you getting trained in the basic and a beginner course, in a similar manner, you can’t get stressed on not acquiring the following that you want without knowing the basic tenets. If you are seeking…

How To Use Social Media For Personal Branding and Reputation

If you are completely new to the social media arena and you just poke around on Facebook for fun right now, it’s time to get a crash course in branding yourself as someone to trust and someone to hire. In this day and age, thinking about your mission and vision for your brand is just…

Real Deals – Advertizing in a Magazine With Real Local Business Ads

Are you looking for great ways to advertize your local business? We have a few suggestions for how you can make real deals happen for your local business. Offline Advertizing Strategies – Posting a colorful ad in a magazine of ads that support local businesses will keep your ad on the coffee table in many…

Small Business Social Media Marketing Strategies

Being a small business owner requires the ability to wear many hats and become proficient in multiple skills. Long before opening the doors, owners must develop strategic business and marketing plans to ensure required tasks are accomplished. Perhaps the greatest challenge for small business owners is engaging in effective and affordable marketing strategies. While it…

Why Is Having Your Own Website Important For Personal Brands?

A business becomes successful if it has loyal customers. For every owner of a business, this is an important fact of life. To remain connected with the niche market and gain customers, a great way to go is the website. A lot of time is spent on brand marketing by business owners. To identify customers…

How To Promote Your Business On Facebook

Regardless of whether yours is a small or large business, Facebook is one online platform that you cannot afford to ignore when it comes to promoting our business. The modern trend is that most consumers search the web even for local businesses most of which happen to be on Facebook. In addition to its position…

Reaching the Affluent on Social Media Platforms Top 7 Strategies Using the HR Department

Social Media is a phrase everyone knows or has heard, and is certainly being tossed around by seemingly everyone with a heart beat and a pulse these days, and yet it is difficult at times to answer the question regarding Social media. If Facebook, MySpace, and Wikipedia are Social media sites, then what is social…

What Is Yelp and How Should I Use It?

Location Based Services or LBS platforms like Yelp, FourSquare, GoWalla and Facebook Places are all the rage with marketers these days. Between social media, mobile and local there is a lot of potential for savvy marketers to serve up incredibly precise and measurable marketing campaigns with a minimal amount of effort and budget. However, it…

Using Social Media As A Head Hunting Tool

With the increasing presence of computers and the internet, which is now global, employers and recruiters have a larger bank of potential employees who are also looking for jobs. Earlier, when jobs were advertised or found through headhunters and recruiting agencies, the available pool of potential employees for restricted. Now that social networking sites have…

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