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Basics of SEO for Local Businesses

The first thing I do with any local client is to look at their current citations. I will look to see if they’re matching what is listed in the Google My Business listing and seek to fix any inconsistencies in those listings. One of the most important things for ranking locally is consistency, so this…

10 Preventable Social Marketing Mistakes

Social media has made a profound impact on the way businesses market their products and services. Did you think Facebook and Twitter wouldn’t last when they first came out? Many of us did but boy were we wrong! Social media has taken most of the world by storm and if you own a business you…

What IKEA Can Teach Us About Online Branding

I love IKEA. No, I’m not a big fan of the Swedish meatballs, and I don’t particularly care for putting furniture together. But the store is way cool. I wish there was one closer to where I live, but getting there is a day trip. When I lived in Los Angeles, we’d go to the…

Online Business Directories – Are They of Any Use for Local Businesses?

1.) Online business directories are very beneficial for small businesses. You just have to know how they work. An online business directory is a website submission service that allows your small business’s website to be added to a specific category where it can be searched for by interested visitors. These searchable online directories allow their…

Important Social Marketing Lessons From the JCB Digging Phenomenon in India

Enlightened social marketing experts would like you to believe that the number of likes your account, post, or update receives is unimportant, and what really matters is quality. No doubt, quality matters and anybody not posting quality content online is going to struggle to gain traction. Yet, that doesn’t mean you can afford to ignore…

Top 4 Online Branding Tips – Be An Authority In Your Niche

With so many websites and people online, you really need to stand out when you have an online business. Having a brand for your website or company will definitely set you apart from all the faceless marketers online. Today, I want to share with you my top four branding tips, so that you can be…

Are You Scared of Social Marketing?

It seems that a lot of big companies today (with big marketing budgets) have managed to jump right into social marketing and successfully use sites like Facebook, Twitter, and YouTube in their everyday marketing activities. However, it also seems that small businesses are lagging behind the social marketing trend, even though it is a very…

SEO & AdWords Benefits for Local Businesses

While making a decision about investing your money and time for promoting your business then you will have to consider certain things like whether to invest in AdWords or on SEO. Though both of these marketing strategies are different from each other still they can be beneficial for your business if used together. You can…

How Facebook Ads Help Local Businesses

Advertising on Facebook is beneficial for any business, it helps you get yourself out there and interact with your target market. Moreover, it helps makes establishing a relationship with your customers easier than ever. As for local businesses with local customers in mind, it presents its own particular perks. Here’s What They Are Geographic Targeting…

Online Branding for Musicians How to – Why Branding Your Band Is Essential

Before I begin writing this article, I’d like to say that most artists and musicians are sometimes intimidated with the word BRAND. A lot, or even most, have no idea what it means or what it is, and most importantly how crucial it can be to setting themself apart from all of the thousands of…

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