A Google My Business profile is essential for local online business. It’s free and will enable you to appear in local search results for queries specific to your products or services. Without local SEO, you won’t be appearing on any local map listings in which Google displays search results for the vast majority of local…
In our modern society, people are beginning to place their trust more in people than in a company, group or corporation, which is to say that the power of influence is returning to the individual-to you-and is no longer monopolised by the big groups. In a few years from now, it is not so farfetched…
This day and age has seen the rise of a new type of small business, the micro-multinational. The internet and globalization have opened up a lot of possibilities for local businesses to expand their reach to cover a larger geographical area. Going global is no longer the sole purview of the “big boys.” There is…
There are many different ways that you can make sure that your brand stands out among your competitors. You may be doing well in that particular area but there are always other ways that you can differentiate your brand even more for greater and greater success. Consider marketing your brand with videos Depending on how…
What a lot can change in just a few years! When I wrote the original version of this post in January 2014, the local SEO industry didn’t have quite the wealth of paid tools that now exists, and many of the freebies on my previous list have been sunsetted. Definitely time for a complete refresh…
Sir George D Beauchamp was the father of electric guitars. He was the oldest electric guitar manufacturer in the industry. When he started manufacturing guitars he realized that his last name was not catchy enough for the brand to sell. He needed a catchy name that would make his brand sell. He chose his best…