Social media has made a profound impact on the way businesses market their products and services. Did you think Facebook and Twitter wouldn’t last when they first came out? Many of us did but boy were we wrong! Social media has taken most of the world by storm and if you own a business you…
Enlightened social marketing experts would like you to believe that the number of likes your account, post, or update receives is unimportant, and what really matters is quality. No doubt, quality matters and anybody not posting quality content online is going to struggle to gain traction. Yet, that doesn’t mean you can afford to ignore…
It seems that a lot of big companies today (with big marketing budgets) have managed to jump right into social marketing and successfully use sites like Facebook, Twitter, and YouTube in their everyday marketing activities. However, it also seems that small businesses are lagging behind the social marketing trend, even though it is a very…
Things may seem bleak what with the Covid-19 pandemic, the total lockdowns across the world, and the human and social cost of these uncertain times. Yet, as the Persian adage goes, this too shall pass, which brings us to a very important question. What would you and your brand have gained at the end of…