Production and distribution depends largely on the marketing strategy opted by an organization. The marketing strategy mainly involves the advertising and promotion of your product. It helps in setting up a brand image and makes relationship with the target market. Designing innovative and attractive advertisements, creative images and brand recognitions are the goals of advertising…
For the last two centuries media publishing houses have controlled the flow of information to and from people. Media giants such as News Corporation and Liberty Media control large media distribution networks across the globe which distributed news and informational content. While the effectiveness of these media giants will only grow if they effectively use…
Unless you’re made of money there’s only so much you can do with PPC advertising alone. Eventually then affiliate marketing comes down to being able to promote your website and your brand and to reach a wider audience. This means leveraging the mailing list, blog and social media accounts that you have set up and…
Over the past few years, social networking sites enabled by Web 2.0 technologies have dramatically changed the way we use the Internet. What was once a one-way connection has transformed into a dynamic connective medium, allowing users to share a wide range of content including blogs, photos, videos, and much more. Yet how have social…
Social network marketing must be used to grow your business. Online marketing is a huge arena and social media has quickly followed in its footsteps. These social sites are well established and they all work in slightly different ways. However it is not necessary to master every single social networking site. The potential marketer needs…
Social media is a very powerful tool to help gain subscribers and followers. Email marketing closes the outside world and allows you to have close conversations with your prospects. You can link social media and email marketing together for a beautiful event. They can work hand in hand towards your business goals, while allowing you…
Your Guide to eCommerce Social Media Marketing Having a presence on social media is essential to building and growing brand awareness, driving traffic to your website and increasing leads and sales. But your accounts aren’t just platforms for sharing content and engaging with visitors to accomplish those goals. From Facebook to Instagram, social media can…
You would have heard so many marketing experts telling everyone to use social media as part of their promotional marketing mix. The Internet is flooded with information on using Facebook, Twitter and other social sites. Numerous articles have been written on how using social media can help promote your brand image and how it can…
Using social media to promote your business can be lucrative if you know what to do to make the most of it. You have to remember that social media is not a short-term game. It takes time and commitment as well as a specific goal in mind. Complete Your Profiles Fill out your profiles completely,…
Unethical marketing practices on social media websites has backfired…badly. As in all marketing situations, it pays to have integrity. While much of social networking is out of your hands, there are many factors that you can control that will keep you out of the hot seat. The first thing that you must always keep in…