There are endless ways you can reach your audience, there is no secret formula as such. Applying the 80-20 rule should always be an integral part of your social media marketing strategy. In short it means 80% of your content should be engagement oriented which gives something valuable to read to your viewers and engage…
Online video marketing is increasingly the chosen option of businesses to establish their online presence. One of the most effective video marketing strategies is the use of social media to widen and diversify audience reach. There are many ways to create a social media presence but statistics show that the use of video is the…
A strong social media presence can be challenging to accomplish for B2B (business to business) insurance agencies. Many B2B companies struggle to showcase their professionalism, and build an audience through social media marketing. Consider the following tips to help make sure your agency is maximizing your social media marketing efforts. Create Your Online Persona Your…
With all of the hard work it takes to get your business up, running, and profitable, it’s no wonder why so many entrepreneurs struggle to find the time to maintain their social media presence. That’s why I’ve invested in figuring out little social media “hacks” – tools and methods I can use to maintain my…
Catalogs are great sales tools, designed to generate leads or direct sales. Many businesses still use catalogs to market, list and sell their services and products. They may offer their catalog on a flash drive or CD but it’s still a catalog. Most still find it easier to flip through a printed version. In this…
Social Media is a very effective business marketing tool promoting the company and its products. Using social websites as a marketing strategy will give you a great advantage over your competition. It has become an essential marketing tool and is not to be under estimated. Many small business entrepreneurs think this way of marketing is…
If you’re using Twitter and Facebook as a part of your free social marketing online plan, (and you should be) you might just want to know about the setting on Twitter that will automatically forward your Tweets to your Facebook. It simply inserts your latest tweet so you won’t have to post on Facebook so…
Traditional marketing refers to all those types of strategies employed when promoting a product online or offline. Online marketing includes the usage of newsletters, email marketing, SEO oriented strategies, pay per click and many others. Offline marketing includes newspapers, magazines, ads on the radio or on the TV. These are all part of the typical,…
Social media has taken the world by storm (or at least small proportion of it!) over the last few years. As a successful creative freelancer you risk being trampled on by the commotion unless you rise up and embrace all that it has to offer. Here is my list of why you need to make…
It’s exciting to see more and more healthcare organizations buzzing about social media marketing over the past year. Social media marketing is such a wonderful way to connect with members of your target market (including your customers, referral sources, patients, and their families and caregivers) I’m happy to see healthcare organizations are beginning to adapt…