27 September 2020

Every Door Direct Mail – The Cheapest Way To Target Local Customers

Every Door Direct Mail service is a simple, easy and inexpensive way to reach out to all the potential customers near your business. EDDM is U.S. Postal Service bulk mail program offered by your local post office. With EDDM, all you have to do is design your mail pieces, choose your targeted postal delivery routes using a free map, pay for the printing and postage and all of this can be done online. Full service EDDM can handle bundling, filling out the forms and delivery directly to the post office of your choice. EDDM can be ready for delivery in 2 to 3 days, which is much faster than traditional bulk direct mail that can take weeks.

EDDM is accessible to all individual businesses, organizations and companies who want to promote their products and services by distributing flyers, sell sheets or postcards to households and business in their neighborhoods. It is designed to deliver your marketing promotion directly into the hands of potential customers. It is an effective, low cost way to inform people about your business and is perfect for professionals, realtors, contractors and all other home or local businesses. Since Every Door Direct Mail is delivered in just a few days, it drives lots of traffic to special sales or other promotional events.

Conventional direct mail requires costly mailing lists of specific names and address that must be presorted by zip code, but with EDDM, you can target any set of audience by selecting city, zip codes and right down to the carrier routes using an EDDM mapping tool that is free and available online. With every door direct mail, you no longer need to print the names and address as EDDM uses the simplified addressing format that targets all homes and businesses in your handpicked demographic area. According to BizReport, an average purchaser spends almost 85% of his income within the five mile radius of his home, thus making EDDM the perfect form of advisement for local retailers. With traditional direct mail, you have to have a postal permit plus pay an annual mailing fee. Of course, your business does not have to own its own bulk mail permit, it can use the printer’s bulk mailing permit but this adds to your printing costs. With EDDM, there is no such requirement since it eliminates the need for a permit.

An important question here is how much does every door direct mail cost? At an astonishing 18.3 cents per piece, it gives small business the opportunity to promote their products and services without getting into the hassle and cost that is typical linked with direct mail marketing. The low price per piece is applicable for all EDDM sizes of the mail. EDDM provides you the ability to customize your mail, but you need to make sure that your mail size is in accord with the EDDM requirement specified by the USPS. You can download free EDDM templates from most online printing services that specialize in Every Door Direct Mail. This will guarantee that your mailing piece matches the rules set by USPS. According to these rules, every piece should be 6.125 tall or longer than 11.5. The most common sizes that are used by people are 4 x 12, 6.25 X 9, 8.5 X 11, 8.5 X 7 and 9 x 12.

This low cost way to send bulk cards is very effective for those business models that rely on regular mailing. It is an excellent way to get your message out to your current and potential customers. Using Full Service EDDM offered by some online printers can help you avoid the added hassle of paperwork and delivery. Choosing EDDM will allow you to make everyone in your marketing area aware of your business and you won’t need a big marketing budget for it. Every business person looks for a way in which they can promote their business without causing a dent in their pocket and what better way than to choose Every Door Mail as a way to advertise your message.



Source by Fred Aronowitz


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