How Can You Use a Mobile Application to Market Your Brand?
Traditional marketing is pretty much expensive and promoting the brand through normal advertising is what everyone else does! To survive successfully in today’s vying business market and to market your brand, you need to do something offbeat. A well-devised and effective mobile application is potential enough to keep your users engaged and to promote your brand. This article is going to guide you on this.
How is a Mobile App Going to Leave an Impact on Marketing?
- It is possible to build a strong customer relationship that would have a great impact on the business prospects. You can successfully keep the customers more engaged with an app compared to the various pages on the social media or compared to the website.
- You can set up community of the followers and fans where you can share latest updates or news about you. In this way, when someone is not using your app, would still get the updates.
- Sharing various promotions and offers in a convincing way becomes easier. This definitely helps to boost the conversion rate.
More importantly, in today’s technologically progressive era, almost everyone owns a smartphone. According to a recent market research, most of the people today, prefer to use smartphones compared to desktops and laptops. Hence, today, reaching to people is way easier through feature-rich and engaging mobile apps. However, devising a potent and effective app is not a piece of cake! Here is a list of some smart tips to build a business-driven app that can work as a successful marketing tool for your brand.
Research Well and Devise the Right App
Before initiating with the app development process, you must do your in-depth market research. Try to understand the ongoing market trends, what functionalities and features the customers are expecting from an application, what your competitors are providing, where your competitors are lacking – all these details are crucial.
The better research you would do, the better you would understand what you need to offer in the market to make your place strong. When you develop such an app that is not only user-friendly with great designs but also is satisfying the needs of the users, reaching the business goals becomes easier.
Decide Wisely on Pricing
There are different types of pricing models for apps are available in the market such as Free, Paid, Freemium and Paidmium. Research well on each model, understand the working policy. Now, depending on your business or product type, decide which pricing model would serve your purpose the best.
Another interesting way to attract your customers is to use personalised approach while interacting with them. When you use such personalised friendly tone, users feel a special connection with your brand. However, while working on push notifications with a little bit of personal touch, you should keep in your mind that random notifications at random time might annoy the users.
For instance, if you own a food delivery business and send notifications about a deal on lunch meal at midnight, the user might not pay any attention at all. However, if you choose to send the notification one or two hours before the lunchtime, the user might get the deal as well. Thus, timing is also important along with personalised notifications.
Who doesn’t love to get a reward! There is no exception with the customers as well. Such special loyalty rewards do not only make the recipients feel happy but enhance the chances that these recipients would share your brand as well. And if your customers are not happy with your products or services, your business can never reach the desired success. Hence, keeping your customers satisfied and happy and building a strong connection with them is extremely vital to keep up successful business growth.
Apart from all the above-mentioned points, it is advisable to make your app social. Additionally, if you can track the user behaviour properly, it would help you to expand your business prospects.