How to Do Digital Marketing for Local Business
Local marketing can work for any online business whether you really are only local to the place you want to market to or whether you’re a global business.
Start a Local Niche Group on Facebook
The remarkable thing about Facebook is that you can create as many groups as you want to. You can create them for different locations so that you can learn more about your audience in those local areas. Doing this will give you an inside into their thoughts and problems that you can use everywhere.
Add Your Business to Local Directories
One thing you must be careful about is that many directories don’t let you have more than one listing per phone number. You can get more numbers via some of the online services like Google Voice and others.
Contribute Content to Local News Outlets
Locally there are magazines, newspapers, TV shows, radio shows and more that you can be interviewed on, submit content to, and more. Give them a reason to want to feature your story, and you’ll soon become a local celebrity.
Host a Local Contest
You can kick things off by hosting an online contest for your audience who live in specific locations only. Choose a contest that causes buzz. For example, get participants to make a video that can be easily shared.
Optimize Your Site for Local Search
This won’t cost you much at all. Set up your site, or at least a page on your site with local search terms. Don’t keyword stuff, think about the words and the content you put on that page before doing it. You want visitors to feel special when they visit.
Be Easily Accessible
If you want to be trusted by local people, you need to communicate with them. You need to allow them to email you and contact you easily. Don’t hide any of your contact information and make sure they can do it easily.
Get More Reviews
Set up a system that enables you to get more reviews. Set up your autoresponder to automatically ask for reviews after your customer has had enough time to experience results.
Create More Locally Focused Content
When you are focusing on a location consider creating more locally focused content. You may have to get creative doing it, but adding local events, and other related information to your content will help.
Create an Influencer Marketing Campaign
One fast way to break into any local market is to find local influencers to mention your name or product. You can often work with multiple influencers at the same time too.