24 June 2022

How to Write an Online Digital Internet Marketing Business Plan

It’s common for businesses embarking in internet marketing and social media to think they need to build their strategies around technology and not look at audience needs first. Every business needs an integrated marketing plan. Sometimes businesses see digital planning as a separate thing but ideally your online marketing plan should be integrated with wider business objectives so it is part of an overall marketing plan.

There are two models that provide a framework for writing an integrated digital marketing plan. The first is called SOSTACĀ® planning model developed by PR Smith. In plain English this approach means breaking your plan down into six parts: –

You can use the SOSTACĀ® planning model to build a digital marketing template to fit your business needs and customer profiles.

The second model that’s useful for mapping out a social media marketing plan is Forrester’s POST method. The POST method helps define your social media goals, plan and prioritise your actions. By thinking this through you can create a clear purpose and vision, as well as implementing goals, strategies and tools that will help you to reach the people you are looking to connect with online. The POST method in a nutshell looks at:

These methods will ensure your integrated digital marketing plan put audiences and customers first, identifying their needs and developing a plan with the right mix of online and offline channels to build strong relationships,drive leads and generate traffic to your website.

Source by Yvette Bordley

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