I Have Heard of SEO, SEM, and Social Media But What Is Web Presence Optimization?
Web Presence Optimization is a holistic approach to internet marketing. Today, consumers interact with local businesses online via a plethora of different methods. Web Presence Optimization ensures that consumers discover your business during all phases of their online activity. So the million dollar question is, “What are consumers doing online?”
Consumers are surfing, searching, and socializing. And consumers are doing all of this activity on thousands of websites, search engines, and social sites. The internet has evolved into a very big digital landscape! Today there are thousands of internet marketing companies soliciting small business owners. Each of these companies is trying to sell one piece of the digital landscape, each claiming there way is superior to the other.
Let’s just break it all down to a few forms of online advertising that most small business owners are already familiar with. First, you have search engine marketing, pay per click, PPC, this method goes by various names, but it all equals paid placement on a websites, directories, and search engines.
Then there is search engine optimization, SEO, again a few different names. It all equals getting your website to show in top positions of the organic search results for a few different keywords.
Next, there is Social Media. These companies work on getting consumers who frequent websites such as Facebook and Twitter to follow, like, and share your company with other consumers online.
Finally, there are companies that monitor and repair your online reputation. These companies focus on getting consumers to provide good reviews about your business online. Some times they find bad reviews and help you mitigate with unhappy consumers.
Web Presence Optimization is a combination of all these methods and more! Sounds exhausting huh? Web Presence Optimization is truly a holistic approach to targeting local consumers as they go about their normal activities online. The benefits to Web Presence Optimization are Social Discovery, Search Discovery, and Reputation Management.
In plain English, Web Presence Optimization equals more market share! For instance, imagine that you are checking out of super market. You just remembered you had to pick up some beer for the get together later on tonight. At the check out stand there are three coolers. Two coolers are packed full of Budweiser and the last cooler is full of various other brands.
Fact is because Budweiser has more shelf space (2 of 3 coolers) they will ultimately sell more of their product than the competitors. Web Presence Optimization works the same way! When a consumer is in the market for your product or service and they see you all over the page, not just once but multiple times, you will sell more than your competitors.