Social WiFi Technology, How Automotive Dealerships Use Mobile Marketing to Reach More Local Buyers!
Social WiFi Technology
Helps Automotive Dealerships Close Deals
Mobile marketing made easier with Social WiFi technology. Immediately reach mobile buyers to sell and promote big ticket items like Cars & Trucks to mobile users when they step on your lot before they search your competition.
We have found that dealerships utilizing mobile communication tools are improving the mobile user experience leading to a proven increased ROI.
Potential customers who visit your showroom, service department and dealership lot are the ideal audience for delivering a social marketing messages through social WiFi connections, This method of mobile marketing could make the difference between just looking or buying.
Repeat customers will be more receptive to targeted mobile messages that are designed to encourage purchasing the latest model or benefiting from special dealer offers for new cars, services and parts.
Mobile users are searching and buying big ticket items like Cars & Trucks. Dealerships adopting mobile user technology such as social WiFi hotspots are improving the mobile user experience to increased sales.
Social WiFi Vs. Free WiFi?
A typical WiFi internet connection is located at the dealership, paid monthly for limited bandwidth access, limited control, private or public access. The dealership has limited knowledge who’s logged on/off and for how long, this could be costing the dealership even more money monthly.
A social WiFi hotspot is a WiFi bridge that allows public users access to the internet. Mobile user give permission, sign on with a social media account in exchange for sharing dealership promotions or marketing pages. The dealership marketing department controls the mobile experience, such as length of user time on line, and types of car or truck promotions users purchase, helping the dealership turn the WiFi service into a profitable mobile marketing machine.
This mobile marketing technology helps potential buyers visiting the showroom, service department or parking area surrounding the building direct access to immediate automotive promotions, discounts, overstocked inventory before buyers begin searching the internet for comparative pricing and models. Social WiFi could make the difference between ‘just looking’ and buying.
Mobile Marketing solves two problems for automotive dealerships
- Keeps the mobile customers engaged in your dealership before searching competition.
- A Mobile opportunity to promote your brand, special offers and capture mobile user contact information
Mobile users look for social WiFi locations to get free internet access while they wait for service, shop or buy. Now the dealership is in control, targeting,. engaging and promoting purchasing opportunities.
Today people routinely use Internet research to compare offers while considering a large purchase. This activity is often overlooked by retailers, most businesses are concerned by the possibility of losing a sale to a website business. What if your social WiFi hotspot could create new ways to communicate directly to your mobile buyers instantly:
How Social Mobile Marketing Works:
- Directs mobile users to a web page dedicated to helping people buy cars.
- Captures user contact details and demographic data.
- Captures details about people looking around the dealership, even when your offices are closed!
- Communicates with potential buyer with marketing messages, such as 0% financing or free test drives and daily promotions.
- Follow-up communications to retarget mobile users for days, weeks and months after they visited.
- Turn an unproductive 10 minutes in your waiting areas into a valuable lead, new car promotion or service appointment
- Get mobile users to ‘Like’ your automotive Facebook promotion page
Automotive dealerships should be using mobile marketing tools and technologies now as a competitave advantage.
How to install social WiFi hotspots
Installing the technology in your dealership is as easy as an oil change.
You usually receive a specially configured social WiFi router, which plugs into your existing WiFi connection. Make sure you receive “Free WiFi” window or wall stickers and promotional cards to promote your social WiFi to mobile users.
Mobile WiFi hotspot costs less than a few spark plugs per month. Offering the service provides a huge upside for increasing foot traffic and revenues.
Mobile WiFi Coverage
Most indoor areas of car dealerships can be covered by just one social WiFi router, keeping costs to a minimum. Larger buildings, car lots and multi-level locations may require additional coverage.
Ask questions, there are many cost-effective solutions that do not require expensive cabling.
Don’t wait on the automotive industry experts or advertising agencies to get started. You should be telling them to add the service immediately.
This is your competitive edge right now, you must be offering mobile solutions to mobile users. Social WiFi is a game changer for your auto dealership! Mobile customers expect a great mobile experience, otherwise they move on quickly to those that do. Make it work for your dealership!
Social WiFi technology will generate more leads and direct sales for dealerships than social media. A mobile lead generation service that will change the auto industry in every local market world wide.
I would love to about your dealership’s mobile marketing efforts, results and mobile user experience.