The word branding is not a relatively new business concept. More than three decades ago, marketing expert Michael J Baker wrote an introductory text on the importance of brands and branding. What is new is the degree of attention and sophistication it has gotten the world over in recent years. Maybe this has to do…
Do you create from the inside out or the outside in? That question applies as much to designing a space as it does to creating your brand because the answer to both is the same. You should build from the inside out. But, like many of our clients who make the mistake of choosing the…
Google and other search engines will store anything you publish or is posted about your company in any website, blog or social network in the world. Depending on the dimensions of your company and the business model – if you have many relations with end-users or not, you will need a certain level of implication…
A great idea can hit you anywhere. It can wake you at 2:00 a.m., so compelling that you jump out of bed, put on a pot of coffee, and begin outlining your business plan. Remember, though, in the heady rush of dreaming up the business, to build a launching pad for it. In other words,…
How smart companies use images to boost their online presence You might think for an agency that does so much web design and blogging, we’re just writing and geeking out on code all day. And that’s partly true – we do do a lot of writing and custom coding. But part of being a good…
Link Building and brand building; what do they have in common? What ties them together particularly online? Can you build a brand without linking? Can a brand become popular online without any proper link building campaign set up for it? How can a brand become a household name online? For many people, brand building is…
If websites have one overarching goal it is to create confidence in whatever the website is promoting and who’s promoting it. It doesn’t matter if it’s a product, a service, a sales campaign, or an idea, if the presentation is not minimally credible or optimally motivational, then it fails as a means of marketing communication….
Besides the dynamics associated with search engine optimization, search engine marketing, pay-per-click, cost-per-click, backlinks, blogs, meta tags, and a website backend whose design is accommodating to search engine crawls, one of the most important aspects of creating an online business is distinguishing yours from its competitors by creating your own unique brand. So, you may…
The purpose of developing a website in to enhance your online market presence and attract consumers. A website is an online store of a service provider. It portrays the products and services of the organization for the consumers to check them. This online presence has become extremely important for service providers as more and more…
“People spend money when and where they feel good”– Walt Disney Most brands & products are now interchangeable. This sad statement emanates from one of the fathers of marketing, Philip Kotler. For a brand to be identified, recognized and understood in its values is the core of every strategy, the nagging issue of every marketing…