Is your message consistent, clear and concise? A professional speaker came over to me after his keynote address and asked me for presentation advice. He had impactful slides, a passionate heartfelt topic and a rambling delivery. When I asked him to condense the core of his message into one sentence, he replied. “I don’t think…
The Top 100 brands have a total value of $2.04 trillion. Does that sound like a big deal to you? Yeah it sounds that way to me too. Let’s take a look at the top 4 brands in the world as ranked by total value. 1. Google 2. IBM 3. Apple 4. Microsoft I don’t…
With the proliferation of SmartPhones (3G iPhones), and now SuperPhones (4G Android OS), it has never been easier for consumers to connect on social media channels, surf the web, and make purchases online wherever and whenever. When an advertisement sparks your interest, pertinent and relevant information is immediately available on your SuperPhone. New technology enables…
Like it or not, unless you are perceived as a leader, you will have a really hard time getting anyone but your friends and family to join your network marketing business. If you are tired of getting rejected and never making any sales, then this is the perfect time for you to learn how to…
Attraction marketing simply put is a technique which allows the customer to see what your offering them and how it will benefit them before they make any purchase. It’s a technique which gives content to the buyer before they make a purchase and shows them the value of your service or offer. Thus attracting people…
Social networking has given a growth to personal branding ten years after it was first mentioned by Tom Peter. Although, the concept of personal branding was first introduced in 1937, it was not taken seriously. However, the phenomenal growth of the internet and more recently that of social networks has made everyone think about personal…
Branding ones business, products, and or services can be one of the most profitable portions of an advertising campaign. Branding is simply the symbolic embodiment of your product via a logo, font, color scheme, sound, or symbol. The purpose is simply to convey your message and bring to mind your product at a single glance…
Having a well-built and user-friendly website is only half the job done. The site has to go online to gain benefits and realize its objectives. It means, your business or website has to be marketed and promoted properly across channels on the internet to leverage ever-growing opportunities. And if you’re a small business, it would…
If anything has changed a lot over the years, the most notable would be how we think as consumers. There have been tons of books written on consumer psychology and it’s certain that there would not be anything in the world that is going to stop new books on the topic from popping up. This…
Branding is defined as a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. The purpose of branding is to get people to recall your company/product/service from memory. The ultimate…