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Your E-Marketing Sweet Spot: How To Build an Internet Marketing Strategy That Really Works

We are living in the age of the virtual customer. The Internet has become a common medium for researching and buying goods and services. As people spend more of their time on the Internet, the need for online marketing for small businesses continues to grow. Nowadays, most businesses rely not only on traditional marketing but…

How To Create A Brand – Build Your Brand Development Strategy

How To Create A Brand? There are four effective steps in brand development strategy to create a brand: Choose the brand name and logo Establish the brand in the minds of customers Brand Sponsorship Develop the brand What Is Brand Equity? How to create a Brand is no way different from founding your business. It…

How To Build A Brand On The Internet

Sir George D Beauchamp was the father of electric guitars. He was the oldest electric guitar manufacturer in the industry. When he started manufacturing guitars he realized that his last name was not catchy enough for the brand to sell. He needed a catchy name that would make his brand sell. He chose his best…

How to Build Strong Brand Identity Online

We are all familiar with the importance of online brand identity. Keeping pace with the emerging web technologies, every business is striving to create a unique image. But how do you accomplish this herculean task of creating a strong online brand identity? The most important point is to know your business and what it represents….