Even if you have an international business, there are many ways that you can benefit from locally based marketing. Local marketing can also be a key to catapulting you to global markets if you know what you’re doing and why you’re doing it. 1. Vastly Improves Your Search Engine Rankings Location-based marketing helps you get…
Online directories can be quite beneficial for startups and small business firms. Business owners just need to understand how online business directories work. Online directories are site submission services which allow businesses’ sites to be added to particular categories where the websites become easy for interested visitors to search. Web directories and their importance Online…
Some of the First Businesses to Have Mascots The concept of mascots to help promote businesses and drive up profit margins is as old as businesses themselves. In the United States some of the first mascots to be used by businesses were: – The Quaker Oats Man (The Oldest Dating back to 1877) – Aunt…
In this day and age we all know just how important a brand is. These days its even more important as you have the ability to be able to get your brand represented 24 hours a day through online media and social networking sites. Things like Twitter, Facebook, YouTube are all great ways to keep…
When you have a strong brand, it will become your business’s most valued asset. A strong brand can more easily traverse the ups and downs of an economy, problems with customer satisfaction, and other issues. Plus, with great branding, it can last generations. Let’s look at some other benefits of great branding. Customer Awareness and…
Visibility is the key to success for any new or existing commercial entity. No matter the industry you serve, you must be able to effectively market your brand to core, niche or mass audiences. While social and mobile media integration is essential, there are still traditional ways to advertise your products and businesses across the…
You think about Twitter as a social platform designed primarily to reach people across the country, even the globe, but businesses who use social media smartly can entertain a strong local following with this handy tool. For all the viral interest in Twitter, the wildfire speed of sharing international news and human interest, users still…
When talking about business related issues, solutions, and technologies, you will almost always group businesses as small and large. While the separation is there, it won’t be wrong to say that in a modern where digital technologies prevail, it should not be a problem for small businesses to compete with large ones. The large corporations…
Unique Elements Required for a Service-based Business to Rank Properly in the Search Engines. While big multinational companies employ SEO strategies to gain clients and customers from all over the world, a small business who deals only with customers in its geographic region only wants local leads. This article looks at what you must have…