Communities

How Online Communities Can Build Your Brand

When you start thinking of your customers and potential customers as a community that you want to be involved with, a lot will change in terms of your branding efforts. Branding is all about what your customers (and people who aren’t customers yet) think about you. How does seeing your logo, your content, and your…

The Good and Evil Presence in Your Online Communities

As you are building your brand and then maintaining your brand, you will get all sorts of people to notice you. Of course, you will get the right people to notice you. Those are people with whom you wish to interact. You will also get the wrong people to notice you online. Everyone likes to…