Comprehensive

Branding in the Internet Age – It’s Much More Comprehensive Than You Think in the Virtual Realm

You know, as a former Franchisor, I almost feel as if I could teach a class on branding. Still, in the Internet age it’s a whole different ballgame, it’s not like the “old world” at all. Business moves at the speed of thought, and now social networking algorithms are predicting those thoughts in advance. Do…

A Comprehensive Guide on How to Define Your Brand Online

Your online “brand” is important because it differentiates you from all your competitors by defining your online presence. It is multifaceted as it allows your products or services stand out and be seen so consumers can identify and choose your product. Your “Brand” should convey the look, feeling, taste, sound and quality of what you…

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