Digital marketing aka internet marketing is no longer limited to having a compelling website, effective online strategies, email marketing or embracing more and more channels to the silos. It is all about integrating all the digital aspects to business marketing. Of course, it will need complete knowledge of the platforms and channels in order to…
Seeing the requirements of various businesses across the globe to market their online presence digitally, a number of start-ups are mushrooming here and there. In addition to that, loads of advertisement and website/ software development companies too are claiming to provide best digital marketing services. Though to address the vast demand these industries are jumping…
Local marketing can work for any online business whether you really are only local to the place you want to market to or whether you’re a global business. Start a Local Niche Group on Facebook The remarkable thing about Facebook is that you can create as many groups as you want to. You can create…
What is the first thought when you hear digital footprint? Many things may come to mind, however a digital footprint can be described as “one’s overall impact, impression, or effect as manifested on the Internet; online presence or visibility, as of a person or company”. By definition this helps to understand that this is similar…
If you take a look around, you will notice that everything has become digital nowadays. People watch TV online, read news on websites, read e-books, connect with others on social media and even shop online. There are apps for pretty much everything and we have become dependent on technology because it makes our life easy….
Online reputation management, abbreviated as ORM, deals with the online reputation of your company’s name which you want to improve or restore. It helps to eliminate all the negativities about the brand and replace them with positive material which helps in building the trust of the customers. Customers often like to depend on brands with…
When you start your first online class you are usually not introduced to the concept of digital citizenship. You are expected to follow a code of conduct and your instructor may provide the rules of Netiquette, which describe acceptable behaviors in the class. However, becoming a responsible digital citizen means more than following the rules….
It has a high significance in branding as it gives recognition to your brand. It also enables the digital presence through which your brand acquires its targets like reaching targeted audiences. You will span over to different online channels when your online marketing resources are high. Online presence assists brands to get connected with their…
Before we begin let’s discuss the difference between an electronic signature and a digital signature. There are distinctive differences which are important to understand. Electronic Signatures This is a signature that you add to a document located on the Internet. It could be an email, or a PDF file. In each case there are different…
Are you planning to take your online business to an elevated level? If yes, then make sure you have hired a suitable digital marketing agency. Just designing a site and launching the same will not popularize your online business in the highly competitive Internet market. Nowadays, every business needs to create their online presence and…