Most small online Brick & Mortar businesses can do okay for themselves without an Internet presence. I mean why not. There’s word of mouth and thousands of people probably pass by your place of business every single day. As a professional Internet Marketing Consultant, you might be wondering why I would make a comment like…
With the rising numbers of entrepreneurs going online, one has to have an edge to make it big. Some spends hundreds or thousands of dollars developing the best website to make sure the clients visit, but is it really just about the website? Are there other rules to follow to really succeed in internet marketing?…
Any sound small business marketing strategy for growing your company should establish an online and offline presence. This article provides some marketing strategies for you to use. Offline Attraction Strategies Local community involvement – Make sure you know the people in town. Can you help them solve their problems better? It’s important to make a…
Digital marketing aka internet marketing is no longer limited to having a compelling website, effective online strategies, email marketing or embracing more and more channels to the silos. It is all about integrating all the digital aspects to business marketing. Of course, it will need complete knowledge of the platforms and channels in order to…
Attraction marketing simply put is a technique which allows the customer to see what your offering them and how it will benefit them before they make any purchase. It’s a technique which gives content to the buyer before they make a purchase and shows them the value of your service or offer. Thus attracting people…
As a small business owner you may be wondering if you should invest any time or money on marketing your local business online. After all you are already being pulled in a thousand directions by your business, your staff, your customers; and the last thing you need is another responsibility – especially if it won’t…
1. Increases Brand Awareness Given that video content attracts internet users more than any other kind of content in the world of marketing, you can be sure that getting your content right can be beneficial to your business. Once you’ve coupled the right video content with an effective marketing strategy, you can be sure that…
Over 90% of consumers now search online before buying something. Approximately 40% of searches result in offline purchases locally. These are important facts to realize if you’re a business owner. It doesn’t matter what kind of business you have – you can benefit from online marketing. With online marketing you can: Control the Buzz Whether…
Influencer marketing works like a charm and the whole world vouches for it. But without a solid marketing strategy, even the best influencer marketing software fails to yield high returns. You need to have an insight into the best practices to shoot two birds with one stone. Whether it’s about choosing the right influencer or…
One of the key mistakes small businesses make when creating an online presence is trying to do it all themselves, says Jeff Fisher, a graphic designer with 30 years experience, and author of two books on graphic design. Fisher also is a member of the advisory boards for How Magazine, UCDA Designer Magazine and the…