Can you move your vehicle from one point to another if you don’t know how to drive it? Definitely not! The vehicle will be immobile until you either learn how to drive it or hire a driver to drive it for you. So this scenario may be likened to that in the internet marketing world….
If you are looking to create a website or an online presence through a blog you will need to create a strong brand that people can identify with. A strong brand has several important factors within it and these will be discussed shortly, the first thing you have to consider is why you are intending…
One of the biggest mistakes people make when using the Internet to grow their business or earn an income is their failure to brand themselves first. Internet marketing is much more challenging when you are competing with many others to sell the same product or service as affiliates or similar ones with your own. In…
In today’s world it is far too easy to be ignorant of your online reputation. It is even easier for it to instantly vaporize and let someone tear it into a barely recognizable brand that you will fess up to being involved with. Every blog, community site, customer review, or competitor has hundreds of different…
In the process of building your company’s online brand, you’re going to have to deal with a veritable ton of information. We have discussed how the practice of Web Analytics can quantify all manner of data such as number of users, the location of visitors, and changes over time, all intended to allow you to…
Using content online is not only great for gaining exposure and increasing your credibility but it can also be used for building brands as well. Developing a unique online brand is important due to the competitive edge it can give you if done properly. Consistently publishing content is a very effective way to create and…
You know, as a former Franchisor, I almost feel as if I could teach a class on branding. Still, in the Internet age it’s a whole different ballgame, it’s not like the “old world” at all. Business moves at the speed of thought, and now social networking algorithms are predicting those thoughts in advance. Do…
So you’ve just got your amazing new website designed. What now? How do you get your target market/audience to explore your new online business home? The answer? Online Marketing. Online Marketing, also known as internet marketing, is the art of using various techniques and methods to advertise and sell products or services via the internet….
I know that for some new entrepreneurs, ‘branding’ can be a scary word. The ‘big guys’ spend millions on their branding efforts, so how can you possibly compete? In a word – consistency. You compete with consistency in your branding. I promise – a strong focused brand will attract the perfect customers to you like…