Have you ever typed your name into Google? When you do, is it really you that comes up? It’s quickly becoming a well-known fact that HR personnel and hiring managers at many companies will type job applicants’ names into Google before deciding who to interview. What comes up when your name is fed to Google…
Corporate branding using videos is currently one of the most popular and effective methods both online and offline. Video marketing has proven a successful and economical tool for building awareness and image of a brand. Short informative videos executed perfectly capture the attention of viewers and bring in excellent response in a way no other…
There are many businesses around the world, which are considering the importance of digital marketing domain as a vital way to promote their trades online and find potential customers around the world. Nowadays, many small to large level enterprises are moving online and adopting the benefits of digital media marketing. For this purpose, they are…
Personal Branding or self-branding is the process by which you differentiate yourself and career in your respective market place. It is basically the way you market yourself to the World creating an impression of what other people think of you. In branding yourself you need to be distinctive and memorable. Know that you have control…
Digital marketing or online marketing as it is popularly known is a tool to carry on marketing for our product online. Direct email marketing, search engine optimization and search engine marketing are few of the tools which come under this category. They are becoming more and more common in the online world. It is a…
An online marketing agency offers various services to the internet marketers that help them in increasing the traffic of a website as well as provides them with functioning websites. It utilizes innovative methods to create functional and compelling sites, extensive expertise and diverse tools that are result oriented. Some of the services offered by online…
The BigLaw Brand In our age of competition and connectedness, law firms face an unprecedented challenge of branding, and BigLaw – the world’s biggest and most successful law firms – tend to play the long game. For BigLaw to “win”, it must continue to enhance its business brand in order to attract and retain its…
Since the dawn of the internet, it has become one of the most used services in the world. It connects users and companies with everything they could ever want, ranging from information about obscure topics to the latest scores in sports games. By getting seen, businesses greatly increase their chance of success and can achieve…
Whether you’re re-launching a product, starting a business, or strategizing a new digital marketing plan for next year, understanding the fundamentals of digital marketing is essential to your success. For marketers at small businesses, solo-marketers or those working for a large corporate team, digital marketing tactics will help your organization get found online by the…