Some of the First Businesses to Have Mascots The concept of mascots to help promote businesses and drive up profit margins is as old as businesses themselves. In the United States some of the first mascots to be used by businesses were: – The Quaker Oats Man (The Oldest Dating back to 1877) – Aunt…
See Why Now’s A Great Time To Update Your Website – And How Be honest: how much Spring cleaning did you get to this year? Did you clean out your gutters, sweep out the pantry, organize your closets? What about your business website? Doesn’t it deserve a fresh start too? The truth is websites are…
Branding is simply making a name for yourself. And, as such, branding is at the core of every successful entrepreneur who stands out in the marketplace. However, many entrepreneurial CEOs do not know what to do to build a stand-out brand. While there are many different strategies that can be called into play, perhaps the…
Remember in junior high school when you wanted to be like all the other kids, especially the popular ones. You may have done everything you could to be just like them because being different meant potentially being ostracized. Fast forward to adulthood. If you want to stand out as a small business owner you need…
In this day and age we all know just how important a brand is. These days its even more important as you have the ability to be able to get your brand represented 24 hours a day through online media and social networking sites. Things like Twitter, Facebook, YouTube are all great ways to keep…
A picture speaks a thousand words – the idiom is not new to anyone. It is the reality, which most of us deny accepting, but no matter what, you cannot run away from the fact that visual effects leave a monumental impression than the words or saying. Therefore, when it comes to the branding of…
The impact of branding on the marketing mix is seen in every aspect of our society. The ability for consumers to identify with your brand and associate it with a product is a powerful tool in marketing. The more you are recognized, the more you will be thought of when the needs for your products…
Tales from the Online Marketing Crypt – Vol. 9 Your Website May Be Under-Performing Because It’s Underpaid During one of my usual jaunts on Facebook, I came across a post where someone was making the argument to invest properly in a website, and they listed all the reasons to do so. Heck, I could have…