Every Business Has A Story To Tell Everybody likes a good story and why not? Stories are entertaining, instructive, engaging and above all human; they connect people to people, and businesses to customers. Stories are about communication and communication is the essence of marketing. We have at our disposal the greatest communication tool the world…
Branding is important both for effective online marketing as well as offline promotion of the product or service. Let us see how we, as consumers, identify with a particular brand. The first and foremost component of a brand is the company logo. In recent years, and especially before the age of technology took over all…
You have signed on the dotted line and are now a part of a huge multi-level marketing company. Then they give you all the tools and sales paraphernalia at those Saturday morning network marketing meetings. Guess what? Every other distributor in your company has those same exact tools as you do. What do you do…
Since March the majority of employees that can, have been working from home. While it might have been convenient at the beginning, it soon became tiresome. In the past the daily interaction with fellow employees served to connect people and keep a team spirit. Zoom meetings just don’t cut it. Employees need to feel appreciated…
Creating a brand identity is an important part of the process of establishing any business. A brand identity creates loyalty, inspires trust, and allows for ease of recognition of you and your services. A complete brand identity can be comprised of several segments, not all of which will be present in all circumstances. Evaluate the…
When you have a strong brand, it will become your business’s most valued asset. A strong brand can more easily traverse the ups and downs of an economy, problems with customer satisfaction, and other issues. Plus, with great branding, it can last generations. Let’s look at some other benefits of great branding. Customer Awareness and…
Every day there are many new businesses being opened or planned, so to break into the world of marketing even with the best products or services you need an edge to stand out and give people a reason to notice you, that’s what brandings all about. Each person is unique with their own personality and…
Efficient communication is a must in the marketplace and online you have to regard your website as a property in cyberspace. Like with physical property you need to announce it – and branding your web address is a part of it. The mechanisms are not the same. You need to know exactly what to do…
Everyone wants his company logo to be the best but how good is good? How do we define a good logo? Is it necessary to be colorful or an exquisite piece of art? Can a simple design work as a good logo? We are often in a dilemma. Now to define a good logo design…
Brand consulting refers to a specialized professional who deals in popularizing or advertising the brands/company. These specialists are highly concerned in brand marketing including both online and physical. They usually represent their clients to the targeted community so that the positive aspects of the brands can be easily and conveniently highlighted. This kind of activity…