Offline Marketing in a Nutshell The definition of offline marketing isn’t difficult to grasp, since it’s the very same marketing strategy that was traditionally used before online marketing came into widespread use. Before online marketing monopolized the marketing landscape, becoming the primary means most businesses use to promote their products and services, traditional marketing methods…
I read in the news that Apple announced it has sold over five million of its new iPhone 5, just three days after its launch and to sweeten Apple’s products demand, more than 100 million of Apple’s latest operating systems devices have been updated. Apple’s success is an important indication that the Internet has taken…
A negative comment or feedback on an online business profile is likely to sabotage its image in the market. For any leading enterprise, its image is of utmost importance. In the world of digitalization, people are becoming more cautious prior to acquiring help from the third parties. They look out for the company’s name, their…
The Internet is growing daily, and it offers people the opportunity to get to know each other without meeting in person. While social media sites are a popular way to express opinions and discuss topics, online forums are also frequently used. These forums are often set up on sites so that visitors can meet each…
Whilst choosing a perfect website template to project the right image for your business could be a lot quicker and cheaper than hiring the services and skills of a web designer, it may not be the best way to create your online presence. So if you want a professional online presence generated quickly and cheaply,…
The power of a personal Internet presence was the subject of a conversation I had with a colleague the other day. He was trying to understand what the value of a personal Internet presence was to a non-executive. I asked him if he saw value in other industry colleagues, peers, co-workers, subordinates, superiors, existing or…
Are paid online surveys scams? This question has two parts. The first part being market research companies have been in business since the 1920’s. When the internet came into existence in the 1990’s it reshaped the industry into a more online presence. Before the internet, companies would utilize marketing research companies to utilize surveys by…
It has a high significance in branding as it gives recognition to your brand. It also enables the digital presence through which your brand acquires its targets like reaching targeted audiences. You will span over to different online channels when your online marketing resources are high. Online presence assists brands to get connected with their…
The importance of quality web content In this digital era, your online presence and quality determine your success to a great extent. Online presence includes your website and other web content relating to your business which encompasses but is not limited to text, images, videos, articles, newsletters and forum posts. Quality web content can attract…
KPI or Key Performance Indicator metrics translate complex measures into simple indicators, which allow decision makers to quickly and efficiently assess the situation and come up with an answer. For them to work smoothly in your business, you need to bear in mind a singularly key point – all KPI’s need to be actionable. Which…