Once upon a time, customers used to be just some numbers that you added up to get your total sales. In those days, your customers had limited options about where to buy from and what they could buy. Fast forward that to day when consumers have so many product choices and can buy from literally…
You may have noticed that there’s been a bit of an explosion around the subject of social media of late. Companies are clambering around trying to work out how to harness the power of this relatively new marketing phenomenon, and it seems this has spread to the design and architecture world. I’m regularly asked for…
If you want to know exactly what to sell to your customers, leads and prospects on the Internet — not just what they will buy, but also what they won’t — then this article will show you how. Consider this: I spend a good chunk of my time interviewing Internet marketing experts, as well as…
Social media has clearly been proven as an effective and useful means of communication for people world wide. Not only does it reconnect you with old friends and family but it provides for a great tool to manage all your relationships and social life in general. Artists and celebrities are also among those who use…
What is Marketing? Marketing is a business discipline through which the targeted consumer is influenced to react positively to an offer. This can relate to the purchase of a product or a service, the joining of an organization, the endorsement of a candidate or ideology, the contribution or investment in a cause or company, or…
Social media marketing has reached in such a position today that you can easily administer your product advertisements just clicking by your mouse. It can help both large and small companies producing web traffics, assisting the branding for products and amplifying the sales. The promotion of social media marketing is now a gateway for the…
Before advertising for a real estate investing business, the business owner should understand the components of advertising. Placing an ad in a newspaper, posting door-to-door flyers or using a voice broadcast message are all useful advertising methods; however, the advertising will not be successful unless the real estate entrepreneur designates a fitting message with the…
A great social media manager is, as Ron Burgundy would say: “The balls“. It’s an undisputed fact that every business needs to be active in social media. The ever-changing demands of the modern day consumer requires brands to think fast and adapt quickly in order to stay one step ahead. The role of a social…
Once you have written a book, no matter which genre you have written in, you will need to publish that book and you will need to promote that book. Of course, there are several different ways in which you can accomplish this; however, you may want to think outside of the box a little and…
Marketing is about telling stories, and telling interesting ones that people want to listen. If you know how to tell stories, and tell it effectively in Facebook and online, people will be attached to you and your story, which results to branding, long-term affinity and engagement. This will then translate to dollars and cents. People…