What Facebook’s Algorithm Change Means For Music Marketing
Some of you might have seen that Mark Zuckerberg is changing the Facebook algorithm so that posts from friends and families show up on timelines more than from a business page, a musician page, or a media page.
Now, if you’re in a band, you might be worried because especially for the last four or five years, we’ve basically been told that if you want to market your music, with with social media or Facebook more specifically, you need to post organically, do this daily and you’re going to engage your fan base. This is going to be harder to do now.
But here’s the thing. This happened three years ago.
Facebook did the exact same thing.
They changed the algorithm and a lot of people got very angry because they noticed that they weren’t reaching as many fans and they blamed Facebook for being this greedy company. And while that might be true, there’s actually a more logical explanation.
There’s too much content being produced on Facebook. Everyone’s sharing videos, pictures, posts, everything.
Each time you log into Facebook, there’s something like 2,000 different stories that could show up on your timeline at any given second.
So Facebook, in order to make your experience better in their eyes, they filter all these things to try and make your experience more enjoyable.
Facebook’s goal above everything is they want people to keep using Facebook. They don’t want people to get sick of using it and go somewhere else. So that’s why they make these changes.
Now, what can you do?
Honestly, we’ve entered the era where you need to treat your band like any other small business and you have to pay for advertising.
I’m not talking about paying for Facebook boost posts because if you don’t have it set up correctly, you’re just wasting your money.
I’m talking about setting up a real Facebook ad campaign with the business manager and learning how to do marketing because honestly, you’re running a small business and marketing is an important piece of that.
If you’re trying to grow your fan base, sell your music and your merch, you really need to learn how to use Facebook marketing.
Now’s the time because your organic posts are really not going to be as effective.
They weren’t effective three years ago. They’re going to be less effective now. So, you know, those are the things you could do is start learning to do that now.