There is a certain magic to how fast things can change and lead to great leaps forward in the Internet world. For example, less than a decade ago, outsourcing a Search Engine Marketing (SEM) agency was prohibitive to small businesses because you had to spend at least $10,000 – $15,000 per month, typically with a…
How To Create A Brand? There are four effective steps in brand development strategy to create a brand: Choose the brand name and logo Establish the brand in the minds of customers Brand Sponsorship Develop the brand What Is Brand Equity? How to create a Brand is no way different from founding your business. It…
In general, Search Engine Optimization or SEO entails various kinds of strategies so that a permanent impression is created in the minds of the probable prospects residing in different parts of the world. However, before reaching the international and national targets, a business needs to reach out to the local prospects. The problem that one…
Unless you’ve been living under a rock for the past 4 decades, chances are you’ve at least heard of Soul Train if not Don Cornelius himself. Just as a quick reminder, Don Cornelius is the creator of the Soul Train show. He went from being a local DJ in Chicago to creating one of the…
If you follow these steps when internet marketing for local businesses, not only will you be tapping into a huge market but you will also be setting yourself far above your competition. 1. KEEP IT SIMPLE: The important thing to remember is that these business owners are not only usually very busy people but they…
If you’re running a business in today’s competitive marketplace, it will be no secret to you that the internet plays a vital role in the success of your brand. But while most entrepreneurs and business managers know the theory behind online marketing, many of them don’t have the time or technical know-how to put it…
You have decided that your future involves buying into and running a franchised business. You have even decided on which franchise chain you want to buy into to. Yet, you talk with the franchisor, your local banks as well as private franchise lenders only to find out that you cannot get the capital (money) you…