Instagram is increasing in popularity among brands as a powerful social marketing tool. People today enjoy being visually stimulated, which makes a social network that is solely based on image sharing so effective. When you use social media to share images that relate to your business, you will forge stronger relationships with your current fans…
Does your CVB or tourism bureau use social media in its destination marketing plan? If not, what are you waiting for? According to a recent study, 81 percent of all marketers surveyed said their social media efforts have generated exposure to their business, and 61 percent of marketers saw an increase in Web traffic. If…
Regardless of newest criticism in the midst of trade and political commentators, social media set of connections linger as one of the most vital and merging internet platforms. Nearly 2.5 billion people are used to networking and it is estimated that the number will rise soon. With the boost in such networks, even the social…
A salient fact about social media marketing is the fact that markets move so very fast. Social media creates great scale. The scale creates the great speed that we find in contemporary markets. The way that social media brands are created is that first a product is positioned. The scale of the market makes it…
The only hope: let’s go back to its roots. The best thing that ever happened to social media marketing was the hacking of the 2016 US election of Donal Trump by the Russians. Why? Because it laid bare what many in social media marketing has known for a long, long time: that social media platforms…
Advertising You can build the best looking site on the web but what good does it do if no one can find it? This is where advertising and promotion comes in. By promoting your site on the rigth channels online you will see that it takes a bit of muscle and a lot of know…
Social media and modern day commerce The social media epoch has formed a whole new way of networking, connecting dots between commerce and lifestyle, speeding up globalization and taming space for businesses to penetrate the market. From Facebook and Twitter to Instagram and Snapchat, people are spoiled for choices when it comes to getting in…
Social media marketing comes with its own flow! Just like you shouldn’t be expecting yourself to speak Italian fluently, without you getting trained in the basic and a beginner course, in a similar manner, you can’t get stressed on not acquiring the following that you want without knowing the basic tenets. If you are seeking…
Being a small business owner requires the ability to wear many hats and become proficient in multiple skills. Long before opening the doors, owners must develop strategic business and marketing plans to ensure required tasks are accomplished. Perhaps the greatest challenge for small business owners is engaging in effective and affordable marketing strategies. While it…
With the increasing presence of computers and the internet, which is now global, employers and recruiters have a larger bank of potential employees who are also looking for jobs. Earlier, when jobs were advertised or found through headhunters and recruiting agencies, the available pool of potential employees for restricted. Now that social networking sites have…