The internet has sparked a trend called ‘Personal Branding’. Branding identifies and differentiates you, your business, and your products and services so you stand out from the crowd, get noticed – and get hired. Personal Branding can be the most powerful tool for success in your self-marketing toolkit.It involves identifying your key strengths and expertise,…
Consider these statistics: 104 television channels in the average household. Over 12 million Blackberries used in 2008. Nearly 52 million iPods sold in 2007. More than 53% of Americans watch videos online. Almost 20% of Americans listened to podcasts. [1] Americans are multi-tasking through various media channels. They are listening to iPods while surfing the…
Article Marketing is an excellent way to generate free leads for your network marketing business. And, as we all know, being able to create your own free network marketing leads is a skill every internet marketer needs to have. If you know how to create free MLM leads for your business you are way ahead…
When the Kansas City Federal Reserve Bank President Thomas Hoenig said recently that the economic outlook for the first half of 2009 looked “grim,” it may have made your stomach flip. Most likely, we won’t feel any economic relief until the third quarter. At the close of 2008, factory orders, home sales, and service industries…
Essentially, a brand is how your audience and customers think of your business and what it represents to them. It’s a feeling more than a logo or name. Knowing this means you need to really think about how you leave your audience feeling when they think of your brand. 1. Define Your Brand To define…
Marketing campaigns should always start with a communication concept: a conceptual premise and framework that attracts attention and engages an audience in a way that penetrates each viewer’s mind, and captures the audience’s collective consciousness. It is the foundation of your brand story. Developing an appropriate communication concept is the first step in creating your…
Do you sign your blog posts? Does your name appear anywhere on most of your blog posts? This question came up recently in a discussion about how writers create a platform upon which they can sell their books. Are you recognized as a writer? For instance, I write the majority of my blog posts, even…
As an entrepreneur or business owner, it is vital that you have an online presence so that you can build your brand online more effectively. There are plenty of web tools that you can use to do so and they are not as difficult to utilize as you may think. In fact, it’s essential that…
Brand recognition plays a significant part in growing a successful business online. Knowing the importance and details of growing your business using brand recognition, can make or break your marketing strategy. Let’s look at the details! While everyone recognizes that success is a matter of expectations, expecting great things to come your way may not…
Your brand story differentiates you from everyone else. Otherwise, you’re just one more solution for the same old problem that customers can choose from, and usually without a standout differentiator they’ll base their choice on price. Most of the time, you do not want customers to choose you based on price alone. You want them…