In our modern society, people are beginning to place their trust more in people than in a company, group or corporation, which is to say that the power of influence is returning to the individual-to you-and is no longer monopolised by the big groups. In a few years from now, it is not so farfetched…
There are many different ways that you can make sure that your brand stands out among your competitors. You may be doing well in that particular area but there are always other ways that you can differentiate your brand even more for greater and greater success. Consider marketing your brand with videos Depending on how…
Sir George D Beauchamp was the father of electric guitars. He was the oldest electric guitar manufacturer in the industry. When he started manufacturing guitars he realized that his last name was not catchy enough for the brand to sell. He needed a catchy name that would make his brand sell. He chose his best…
Have you ever typed your name into Google? When you do, is it really you that comes up? It’s quickly becoming a well-known fact that HR personnel and hiring managers at many companies will type job applicants’ names into Google before deciding who to interview. What comes up when your name is fed to Google…
Corporate branding using videos is currently one of the most popular and effective methods both online and offline. Video marketing has proven a successful and economical tool for building awareness and image of a brand. Short informative videos executed perfectly capture the attention of viewers and bring in excellent response in a way no other…
There are many businesses around the world, which are considering the importance of digital marketing domain as a vital way to promote their trades online and find potential customers around the world. Nowadays, many small to large level enterprises are moving online and adopting the benefits of digital media marketing. For this purpose, they are…
Personal Branding or self-branding is the process by which you differentiate yourself and career in your respective market place. It is basically the way you market yourself to the World creating an impression of what other people think of you. In branding yourself you need to be distinctive and memorable. Know that you have control…