The world of social networking can appear very daunting, especially to managers and business owners who have perhaps heard of Facebook and blogs but have never actually participated in them and don’t really know how they work – or more importantly, their value within the marketing mix. So when Richard MacManus, founder of ReadWriteWeb, a…
Social media marketing is a completely new, but vital part of online marketing that has taken off in the last few years. A brief definition of it is the process of increasing traffic to your site or gaining attention online though social media sites. What are social media sites? These types of sites are ones…
Social media marketing is really a rapidly growing technology that allows the ways and means for people to interact socially. Examples of social media marketing tools are Linkedln, Facebook, Twitter, Flickr and You Tube. Defined, it means using such online tools such as blogs, marketing, customer service, advertising, and public relations. There are some fundamental…
Why use social media marketing? Many of today’s successful businesses have been around for years, long before the internet was a viable option in marketing a product. Although billboards, TV commercials, and radio and print advertisements have been successful in the past, they will not have the impact they once did in today’s market. Many…
Social media marketing is an excellent way to boost your business and profits. However, there are many common mistakes that people make when engaging in social media marketing. If you are making any of these mistakes, don’t worry. It’s never too late to correct your social marketing and make it better. Not Engaging with Your…
The world is squeezing. The social media pack led by Facebook is the biggest reason behind this connecting of the real people of the real world in the virtual world of internet. Facebook in particular, lets its subscribers to connect, communicate and react to anything and everything going on the platform. The major reason that…
The Fiesta Movement: How to create a “Conversation” among “Friends” Most people adopt brands that their friends recommend. To create strong brands an organization must have a conversation with their “friends” and “recommend” a product. Social media allows a marketer to develop a friendship with their customers and then have conversations in which brands are…
Although your brand might be selling the highest grade of products, but the way in which you respond to your unhappy customers, makes a huge difference. Customer service is essential for a brand to thrive its business, with the growing responsiveness of public, owing to social media platforms. Therefore, it is important for customer service…
I’ve seen a lot of companies and organizations take a passive-aggressive approach to social media. They seem to run hot with lots of activity and then cool off and lose focus all together. It just plays out that way. In fact managing the social media channels for most any organization of more than five people…
Branding is a significant element in networking and building relationships. It helps you to properly connect with others and market your business, products, services, etc. But, if you are in the process of changing your brand, then you have to find new strategies of connecting with your current and future networks. Listed below are insightful…