Your brand matters. After all, your brand is WHO you are, WHAT you do, and WHY you do it. Remember – people are loyal to brands, not products. Trademarks protect brands. They are the foundation of every successful brand. That’s why it is important to trademark your brand. The single best way to protect your…
Social media marketing has gained popularity among small businesses and they are taking this kind of marketing as one of their important marketing strategies for their businesses. It is a helpful platform from where you can reach thousands of customers in a short time with less efforts. In this post, you will see the importance…
My teenagers were mortified to find me on Twitter. First blogging and now this! But, do not allow yourself to underestimate the power of social media and micro-blogging services. Twitter is one of the quickest ways to build brand recognition for you and your art business. What do I mean by branding? The American Marketing…
How to Position Your Brand Messaging During COVID-19 When I say the word “brand,” what comes to mind? A corporate giant like Amazon, or the colours of a company’s logo? Actually, brands are much more than just a visual representation, tagline, jingle or website; and it’s not just something that only the “big guys” should…
Have more than a blog and a social media account. In case you desire to generate a significant impact as a business online, having a blog and a social media account is definitely not enough. What is crucial is to be aware that there has to be a brand behind that blog and social media…
Etymology is the study of the history of words. Words, just like everything else, have a history. They evolve, they change and they come to mean different things to different people. Take the word “Thong” for instance. Not many people would like to see me in a thong…let alone borrow a thong from me. But,…
Unless you are an incredibly well-connected Solopreneur who is making a killing and maybe even turning business away, social media will play a role in your branding and marketing strategies. Each platform has its cohort of devoted users and will be a good fit for some businesses, but maybe less so for others. The platforms…
Late to the party, many small and medium size businesses are discovering Facebook as a tool for promoting and branding themselves. In the past few years, the term “branding” has been a hot business topic, created by the media hype around advertising using social media. But I never fully understood the term “branding”, its implications…
Recruitment practices have undergone a major change in the last couple of years. Social recruiting has become increasingly popular, and in recent years, it has taken center stage, especially for industries with high competition over talent, like tech. Marketers and HR have both been tasked with creating and boosting employer branding on social media and…
The more people see you, the more they’re going to remember you. When you think of it that way, you can automatically see that as people notice you it will build your brand. Some studies say that a new customer needs to be exposed to you at least seven times over a short period of…