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Banners, Online Advertising, and Branding

Banner advertising can be controversial. For some time now we have been told that banners are a thing of the past. Well, fortunately there are plenty to be seen around wherever you go on the net. It would be a dull place without them. What Are They Doing To Banners? From time to time we…

Why Is Local SEO Helpful for the Small Businesses?

The World Wide Web has universal potentiality. It has provided people with the ability to interact with someone, who has a dongle but resides in a remote village, as well as with someone, who lives in a posh place of a leading nation. This exceptional capacity of connecting the extensive world together has encouraged the…

The Need for Social Marketing in 2013

The past year was an eye-opener in many ways for the entire IT industry. It saw Dell’s fall from grace, the transformation of BlackBerry phones to pariah devices, Apple lost Steve Jobs but its iPhone 5 emerged as the leading mobility device of 2012 and so much more. But the much-hyped news which turned out…

How To Maximize Your Company’s Online Brand Visibility

Brand visibility and brand awareness go hand in hand. They work in sync with each other. More the visibility, more is the awareness. Being seen in a swarmed market is an acid test for many smaller businesses. By choosing and executing a few, dedicated online marketing activities that give results, you can increase online visibility…

Local Business Marketing – 5 Reasons Why You Should Outsource Your SEO

A recent study released in early 2018 by BrandMuscle has revealed that only 3% of small and medium businesses in the United States are hiring experts or external agencies to do the marketing for their businesses, with over 60% choosing to do the marketing themselves, or relying on in-house “specialists”. The study also mentioned SEO,…

Traditional VS Social Marketing

Is there really a difference between traditional marketing and social marketing? Well, my answer to that question is a resounding yes! Depending on the type of audience that you are looking to reach as well as the number of people overall that you would like to be able to convey your message to, there is…

Effective Online Brand Development – 3 Key Components

Internet brand development is a relatively straight forward and logical process. It starts with creating and increasing an online awareness of you or what it is you represent. In most cases, the purpose for this is to help you stand apart from your competitors thereby increase your marketing effectiveness. Here are the 3 simple steps…

What Is Local SEO Services And How They Help To Increase Your Business?

Local SEO is a highly effective form of local online marketing. It allows you to promote your business to your local customers whenever they need it. Local SEO uses Google and business directories and yellow pages. Millions of users daily check these directories to find out the local businesses in their area. Local SEO is…

Social Marketing Tips To Survive The Ever-Changing Facebook Algorithm

Whether a site makes a change because they want to provide a better experience to users or simply because they’re trying to make more money, what matters to you as a social media marketer is staying on top of these changes and knowing how to adapt your strategy. Since Facebook has made algorithm updates a…

The Three Elements of Online Newspaper Branding

Practically every newspaper in the United States is facing a crisis right now – paid print subscribers are bailing left and right, classified ad revenue is a thing of the past, and it’s proving harder than anyone thought possible to effectively make money from online advertising. The truth is that in a world where information…

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