See Why Now’s A Great Time To Update Your Website – And How Be honest: how much Spring cleaning did you get to this year? Did you clean out your gutters, sweep out the pantry, organize your closets? What about your business website? Doesn’t it deserve a fresh start too? The truth is websites are…
Local is all the rage these days as more and more businesses realise the importance of nearby audiences for more opportunities. Here are some steps you can take to make sure that your website is taking advantage of the best options for local prospects. 1. Optimise your website content To attract a local audience, you…
PHP is a popular HTML – embedded scripting language which is widely utilized to write dynamic web pages quickly and easily. PHP stands for Hypertext Preprocessor, it is previously known as Personal Home Page. PHP is open source software innovated in the year of 1995 by Rasmus Lerdorf. PHP scripts are normally enacted on the…
As you are building your brand and then maintaining your brand, you will get all sorts of people to notice you. Of course, you will get the right people to notice you. Those are people with whom you wish to interact. You will also get the wrong people to notice you online. Everyone likes to…
Offline Marketing in a Nutshell The definition of offline marketing isn’t difficult to grasp, since it’s the very same marketing strategy that was traditionally used before online marketing came into widespread use. Before online marketing monopolized the marketing landscape, becoming the primary means most businesses use to promote their products and services, traditional marketing methods…
A negative comment or feedback on an online business profile is likely to sabotage its image in the market. For any leading enterprise, its image is of utmost importance. In the world of digitalization, people are becoming more cautious prior to acquiring help from the third parties. They look out for the company’s name, their…
The power of a personal Internet presence was the subject of a conversation I had with a colleague the other day. He was trying to understand what the value of a personal Internet presence was to a non-executive. I asked him if he saw value in other industry colleagues, peers, co-workers, subordinates, superiors, existing or…
KPI or Key Performance Indicator metrics translate complex measures into simple indicators, which allow decision makers to quickly and efficiently assess the situation and come up with an answer. For them to work smoothly in your business, you need to bear in mind a singularly key point – all KPI’s need to be actionable. Which…
1. Boost Your Blog Buzz There are reportedly more than 346 million people worldwide who read blogs (ComScore). But just having a blog does not guarantee people are reading it. Register your blog with popular directories Have your newest blog posts appear on your LinkedIn Profile and Facebook status with links back to the blog…